TitleBetter By Half
Agency
Campaign Better By Half
Advertiser DDB
Brand DDB

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Business SectorSubscribers Only
Media Type Web Film
Length
Executive Creative Director J...t G....et Subscribers Only
Art Director R...el N...ll Subscribers Only
Executive Producer J...ne D...io Subscribers Only
Sound Production M..y Ba....ch Subscribers Only
Production Company ..e F....gn Cor........nts' C..b Subscribers Only

About DDB Worldwide Inc.

We believe that creativity is the most powerful force in business- it stirs emotion, influences minds and builds brands. The combination of brilliant creative ideas and extraordinary results is what sets DDB apart. We are not satisfied to be simply the most creative agency network in the world, but hold our creative ideas accountable for delivering business-building results. Our vision is to maintain our distinguished position by developing remarkable creative that transforms communication clutter into communication currency. The DDB Worldwide Communications Group was ranked #1 worldwide by the Advertising Age 2009 Agency Report. This recognition is a testament to the depth and breadth of our marketing services resources across the globe. Collectively, our network and individual offices around the world have been named Agency of the Year 120 times. In 2009 alone, DDB won nearly 100 awards for creativity and marketing effectiveness including: 52 Cannes Lions, 22 Clios, 12 EFFIEs, 6 Pencils and 2 One Show awards. We believe our success is directly a result of the talent at DDB, the proprietary tools and processes we employ, and the way we work.

Latest News

DDB Chicago and State Farm Encourage You to Keep Giving After the Holidays

The holidays are a popular time to get involved and give back, but when the decorations come down and the season of giving ends, there are still people in need in the community.

As a way to remind people that the season of giving never ends and highlight the importance of giving back regardless of the time of the year, State Farm and DDB Chicago have created a post-holiday initiative to drive awareness of the continued need to stay involved.

This sentiment is conveyed through “Don’t You,” a film created by State Farm’s creative agency DDB Chicago. In one seamless camera movement, the creative tells a story that emphasizes the need for volunteers year-round.

Watch “Don’t You” here: https://www.youtube.com/watch?v=ceK5ukiw6cc

"I think a lot of us can relate to finding ourselves being more generous during the holidays—to finally finding the time to act on the good intentions we have throughout the year. But once they’re over, we often go back to our normal day-to-day…until the next holiday season. This piece dramatizes what that reality looks like for many shelters and places of need. And hopefully motivates people to stay involved, well after the lights and decorations of the holidays come down,” said Mel Routhier, SVP and Group Creative Director at DDB about the work.

The film is part of a 360 campaign that supports State Farm’s Neighborhood of Good movement. Creative running across national broadcast, online video, social media, and digital display will drive people to neighborhoodofgood.com where they are able to easily discover and connect with charitable opportunities in their communities. PR and influencers will provide additional support. 

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