TitleWatch Your Back
Campaign Watch Your Back
Advertiser If
Brand If

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Media Type Case Study
Creative Director
Copywriter J...im La.....en Subscribers Only
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Art Director A...s Sten........entz Subscribers Only
Agency Producer M...us K....ed Subscribers Only
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About Forsman & Bodenfors

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Oatly / How much do you really know about milk?

In this return of Toni TV, two opposing philosophies clash as Oatly’s Creative Director uses whatever means possible to test Oatly’s CEO Toni Petersson and his commitment to plant-based oat drinks. With variable results, of course. The campaign also included a complaint to the Swedish Competition Authority, a book about delusions on milk, some old-school print ads and a bunch of other things.




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