TitleLive Test Series
Agency
Campaign Live Test Series
Advertiser Volvo
Brand Volvo Trucks

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Length
Sound Design Company
Post Production
Editor
Sound Design Company
Post Production
Production Company
Post Production
Production Company
Production Company Producer ..i P....on Subscribers Only
Account Supervisor C...a P....ow Subscribers Only
Advertising Manager L..s T....ng Subscribers Only
Advertiser's Supervisor L..s T....ng Subscribers Only
Director of Photography (DOP) J...s M..m Subscribers Only
Director of Photography (DOP) ..u G..u Subscribers Only
Editor P...r B...dt Subscribers Only
Art Director M...us Ka....on Subscribers Only
Post Production ..e M..l Subscribers Only
Account Manager H...na St.....und Se....er Subscribers Only
Post Production ST......LHM Subscribers Only
Production Company Sm....er Subscribers Only
Production Company F...e f..m Subscribers Only
Post Production S...n Subscribers Only
Music Company / Composer ..e R...r M..l Subscribers Only
Sound Design Company P..p Subscribers Only
Sound P...8 Subscribers Only
Music Ad....oi M...c Subscribers Only
Account Supervisor O..e Vi....in Subscribers Only
Advertising Manager ..f No.....st Subscribers Only
Account Manager H...an S....os Subscribers Only
Director J...e R..n Subscribers Only
Agency Producer Al.....er B....er Subscribers Only
Copywriter M...in Ri.....st Subscribers Only
Director F...p N....on Subscribers Only
Copywriter B...n En....om Subscribers Only
Art Director A...rs E...nd Subscribers Only
Designer J...y W..s Subscribers Only
Account Manager A...on A...ld Subscribers Only
Agency Producer N...as Li.....om Subscribers Only
Director of Photography (DOP) .d W..d Subscribers Only
Account Planner T...as No.....öm Subscribers Only
Strategic Planner T...as No.....öm Subscribers Only
Actor / Celebrity Je......ude ..n D...e Subscribers Only
Interactive Designer Subscribers Only
Editor S....er F...zt Subscribers Only
Director H...y A..x R...n Subscribers Only
Production Company B...el Subscribers Only
Agency Producer Al.....er B....er Subscribers Only
Account Manager J...y Ed.....son Subscribers Only
Agency Producer P...r Ga....no Subscribers Only
Production Company Producer ..y L...ey Subscribers Only
Art Director S...ia Li....lm Subscribers Only
Copywriter S...ia Li....lm Subscribers Only
Director A....as N....on Subscribers Only
Account Manager B...ta Ma....rg Subscribers Only
Music E..a Subscribers Only

About Forsman & Bodenfors

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Åhléns / Do it dad!

For this year’s Father’s Day, Åhléns put the spotlight on one small but growing group of parenting enthusiasts: dads on paternal leave. Only 15 % of Swedish parents split their paid parental leave equally, something Åhléns sees clearly when looking at its own customers. A lot of moms pushing strollers, very few dads.

During the whole week leading up to Father’s Day, Åhléns presented curated offers and special events throughout the department store and online. We also met with three dads sharing their different experiences and perspectives, from conservative gender traditions to corporate culture.

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