The Tunisian mobile phone brand Evertek, launched in 2006, has come up with a pretty thin idea to promote the slenderness of its new model: the EverSlim. To demonstrate the object’s wafer-like silhouette, Ogilvy has created a magazine ad that can be read on both sides: a transparent page showing a side-on view of the phone. The ad is so thin that it fits between two columns of text, doubling its exposure time without impacting the viewer’s reading pleasure. |
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| Title | Everslim |
| Agency | Memac Ogilvy Tunisia |
| Campaign | Everslim |
| Advertiser | Evertek |
| Brand | Evertek |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Art Director | A..n K...il Subscribers Only |
| Copywriter | M...i Al......iri Subscribers Only |
| Copywriter | Cha......ine Ab......idh Subscribers Only |
| Strategic Planner | S....ne .l K...r Subscribers Only |
| Business Director | M...a ..n Ha....da Subscribers Only |
| Account Director | K....la Mo....ui Subscribers Only |
| Account Manager | I..s St....xi Subscribers Only |
| Production Manager | Z..d ..n Z....ia Subscribers Only |
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