B&Q COLLEAGUES CONTINUE TO AMAZE IN NEW INTERIOR DÉCOR CAMPAIGN
This weekend saw the launch of the latest TV advert in B&Q’s fully integrated interior décor campaign. The campaign sets out to remind customers that whatever their home improvement need or project challenge, B&Q always has a brilliant solution and a team of enthusiastic, problem-solving colleagues on hand to help.
Beloved for their DIY expertise and orange aprons, colleagues at B&Q stores across the nation have provided help and advice to customers looking to improve their homes and gardens for the past 50 years. Summer 2016 saw colleagues return to star in B&Q’s TV advertising, and this latest campaign sees them once again take centre stage, reflecting their position at the heart of the brand.
The latest TV ad, created by WCRS, is fronted by B&Q colleagues who come to a customer’s rescue by effortlessly improving their drab living room to reflect their individual style. Kicked off by Heidi, a B&Q colleague from the North East, a series of synchronised in-camera actions and acrobatics transform the living room; everything from statement wallpaper flung up the walls and floorboards effortlessly sliding into place, to colleagues juggling B&Q’s bright array of soft-furnishings – the end result revealing a vibrant and fashionable room that perfectly fits the customer’s personal style. The TV spot follows on from the previous adverts for B&Q’s Garden and Kitchen ranges, shot using similar production techniques and continues to demonstrate that whatever your home transformation needs, B&Q always has a brilliant solution for you.
With an emphasis on embracing change by bringing colour to your home, and celebrating the trend for statement walls, B&Q’s fully integrated interior décor campaign for Autumn is all about helping customers to make their home their own.
The campaign will run across TV, Press, Digital, Radio, POS as well as PR and Social.
Richard Sherwood, Customer & Marketing Director, B&Q said:
“Our fully integrated Autumn campaign sets out to inspire our customers to make their home their own, by bringing more colour through statement wallpapers and paint effects, as well as with our fantastic range of lighting and soft furnishings. Once again, our colleagues are the stars of our campaign. Their energy and B&Q ‘can-do’ spirit is reflected in the use of the real-time production technique seen earlier this year in our Gardens and Kitchens ads.”
Ross Neil, Executive Creative Director, WCRS, said: “The newest TV ad for the interiors range from B&Q features a new troop of colleagues showing off the willingness, dedication and expertise of B&Q staff. Ben Scott of RSA has once again stepped up and delivered a feat of precision performance somewhere between the red arrows and synchronised motor cycling only ever witnessed on Blue Peter. Once again, the colleagues look great, this time juggling cushions! Who knew they could juggle? A sterling effort all round with some genuine heroes in there, not to mention a canine performer whose head tilt can melt hearts. Perfect.”