TitleMonty's Christmas (Case Study)
Agency
Campaign Monty's Christmas
Advertiser John Lewis
Brand John Lewis

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PostedApril 2015
Business SectorSubscribers Only
Media Type Case Study
Length
Post Production
Editing Company
Production Company B...k L...on Subscribers Only
Executive Creative Director ..n P...st Subscribers Only
Executive Creative Director E..r S...p Subscribers Only
Creative Team R....rd B..m Subscribers Only
Creative Team D...el F...er Subscribers Only
Managing Partner T...y E...v Subscribers Only
Executive Agency Producer M..t C....ie Subscribers Only
Account Director Ca....ne G....on Subscribers Only
Designer O...er W...s Subscribers Only
Typographer O...er W...s Subscribers Only
Executive Producer J...s St.....me Subscribers Only
Director D...al W...on Subscribers Only
Production Company Producer E..n B...n Subscribers Only
Post Production S...h W...h Subscribers Only
Editor ..e G...t Subscribers Only
Recording Engineer A....ny M...e Subscribers Only
Music Consultant ..i L...nd Subscribers Only
Music, Radio and Sound Design F....ry Subscribers Only
Music, Radio and Sound Design L...nd Subscribers Only
Executive Creative Director ..n T....tt Subscribers Only
Executive Agency Producer C..e E...on Subscribers Only

About adam&eveDDB

We are a creative communications agency made up of people from advertising, design, digital, media and social strategy. We have the hunger and energy of a start up with the resource and reach of a network. 

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adam&eveDDB creates ‘Epic Journey’ brand campaign for Lloyds Bank

Lloyds Bank launches its latest brand campaign with an epic 60-second TV commercial featuring the familiar black horse. The campaign will be supported in VOD, OOH, DOOH and Cinema.

At a time when the generational divisions in Britain are greater than ever the campaign highlights the importance of inter-generational support by showing the iconic horse and a young foal embarking on an epic journey together.

Set to the soundtrack of ‘Look After You’ by Aron Wright, we see the two generations supporting each other on that journey; demonstrating Lloyds Bank’s commitment to be by the side of every generation.

Catherine Kehoe, Managing Director for Group Brands & Marketing at Lloyds Banking Group said – “This is the latest chapter in the Lloyds Bank ‘By Your Side’ campaign. The new ad shows the importance of relationships between generations, and that we will always be by their side whatever challenges may arise”.

Mat Goff at adam&eveDDB said:
“By your side”, is a campaign that has consistently allowed us to demonstrate Lloyds Bank’s commitment to supporting customers of every kind in modern Britain. At a time where different generations need each other more than ever, this next chapter is a powerful and emotive illustration of Lloyds Bank’s commitment to be by the side of them all. 

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