Title805 Million Names 3
Agency
Campaign 805 Million Names - Zlatan Ibrahimovic
Advertiser United Nations World Food Programme
Brand World Food Programme

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Poster
Length
Actor / Celebrity Z...an Ib......vic Subscribers Only

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Preem / Eco-labeled diesel?

Preem makes their propellants with residues from the Swedish forest. They also have their own refineries right here in Sweden and works hard to reduce the environmental impact in every way. All leading to them being the first company in the world to offer diesel with the eco-label ”Svanenmärkt” (Swan labeled).

Still, no one cares about the fuel they put in their car. And no one care where the fuel is made. To get this complex, low interest story out there, we turned to Gunde Svan, a beloved household name, to help answer the question on everyones lips: How on earth can diesel be Swan labeled?

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