In this ‘Google-era’, consumers are empowered like never before. They just naturally expect a few things from any brand, like choice and control, and being able to find out what they want to know easily and quickly. They expect to be able to contribute their opinions, by reviewing, sharing and advising others as part of a community based on trust and experience. And we know how busy they are and how intense the competition for their attention is.
So we see the role of advertising as a persuasive doorway to invite people into the brand and we create modern ideas that these savvy consumers can connect with. Ultimately, our job is to deliver a seamless brand experience through whichever channel consumers choose to engage with brands.
Fold7 hand-picked as Magners' creative agency
Magners becomes the latest brand to appoint Fold7 as their creative agency following talks with a number of shops.
Having revived the cider category in the 2000s; pioneering the over ice serve and increasing cider sales in the UK by making the drink fashionable, the Irish cider brand has called upon Fold7 to execute and develop a new creative strategy that will help it stand out in what’s become an increasingly competitive market.
The opportunity will take Magners to the next phase of its development. “Magners is steeped in history and is the original game-changing brand within this category. Our ambition is to create a real step-change for the brand,” explains our CEO, Marc Nohr.
“We need an agency that can demonstrate first class strategic thinking and game changing creative ideas to breathe new live into Magners,” comments Andy Cross, brand director at Magners. We have been really impressed with how Fold7 have embraced the challenge as they prove to be the ideal partner to help us achieve our future ambitions for Magners.”
The work will extend across above-the-line, print and outdoor campaigns, as well as sponsorship opportunities kicking off in late July. .