TitleSpecial Effects of "What Lives inside"
Agency
Campaign What Lives Inside
Advertiser Intel Corporation
Brand Dell Venue 8 7000

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Special Effects / VFX
Sound Production
Managing Director A...ew B..l Subscribers Only
1st Assistant Director .C Ho.....eld Subscribers Only
CG Lead ..m K...a Subscribers Only
2D Lead R...ri T...ig Subscribers Only
2D Lead T..a B...n Subscribers Only
VFX Senior Producer N...le F..a Subscribers Only
VFX Artist N...le F..a Subscribers Only
Casting H...i L...tt Subscribers Only
screenwriter Ch......her K....ik Subscribers Only
Executive Producer E..c S....in Subscribers Only
Editor R..k P....on ..E Subscribers Only
Costume Designer H..a B...et Subscribers Only
Production Designer T..d Ch......sky Subscribers Only
Producer ..n Wi....ga Subscribers Only
Executive Producer F....ik F....ll Subscribers Only
Producer C...an K...ig Subscribers Only
Senior Producer K...ey Re....ks Subscribers Only
Project Manager A..m R....ll Subscribers Only
User Experience Architect ..i S..n Y...g Subscribers Only
Art Director ..e C...es Subscribers Only
Tech Director ..a Bj....ng Subscribers Only
Sound Design Company Ni....as In.....ndi Subscribers Only
Sound Designer/Post Audio Coordinator ..b Ma....ll Subscribers Only
Sound Desinger W..l O....ie Subscribers Only
Scheduling Coordinator G...a R....rd Subscribers Only
Senior Producer ..n Ma......lli Subscribers Only
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Digital Production Company ST......LHM Subscribers Only
Editor R..k P....on A...E. Subscribers Only
Title Design L....ry Subscribers Only
Editorial L....ry Subscribers Only
Production Intern J..h D..z Subscribers Only
Account Executive J...y B..r Subscribers Only
VFX Artist A...ew B..l Subscribers Only
Creative Director Z..h R....er Subscribers Only
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Developer ..n ..m Subscribers Only
Director of Photography (DOP) R....go P...to Subscribers Only
VP Media J...ua B....au Subscribers Only
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Executive Producer T...ie No....et Subscribers Only
Executive Producer S...t G...ry Subscribers Only
Business Affairs Director R....ll N...er Subscribers Only
Creative Director .J Ri.....son Subscribers Only
Executive Producer, Mix E..n R...ly Subscribers Only
Account Director M...sa Q...er Subscribers Only
VP Production J..f F...o Subscribers Only
Senior Integrated Producer E..n D...s Subscribers Only
Trailer and Interactive Editor C...in K...er Subscribers Only
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Executive Creative Director J...e Ro....on Subscribers Only
Director of Marketing/PR M...y P....ey Subscribers Only
Chief Creative Officer .J P....ra Subscribers Only
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Animation S..w B...is Subscribers Only
Special Effects / VFX M...on P....re C....ny Subscribers Only

About Pereira & O'Dell

Think like a marketer. Behave like an entertainer. Move like a tech startup.


We believe that we must Think Like A Marketer. This means putting ourselves in your shoes and taking a hard look at the specific business problems being addressed. It is not enough to just solve one communication challenge - we believe our solutions must be anchored much deeper than that. And we know we must Behave Like An Entertainer. We want everything we create to intentionally and joyfully blur the lines between traditional messaging and full-on entertainment. Let's surprise them. Let's delight them. Let's make them laugh, cry, and think. Let's bring them meaningful content that they want; and build a meaningful relationship with them in the process! Finally, we know that we need to Move Like A Tech Startup. The landscape is changing on a constant and continual basis; successful marketers no longer have the luxury of casually-paced planning, ideation, and production. We firmly believe in the tech startup mentality of bold ideation and in-market iteration. They listen to what their users are saying and they aren’t afraid to change. Let's be fast, fearless and fluid. 

Latest News

Mini USA Selects Pereira & O’Dell and 360i As Agency Partners

New agencies to deliver best-in-class marketing ideas, innovation and addressability supporting the MINI brand in the U.S.

Woodcliff Lake, NJ – September 25, 2017- MINI USA announced today that San Francisco-based Pereira & O‘Dell will be the brand’s new creative agency, and New York City-based 360i will lead MINI digital, social media and CRM. The agency partners will utilize New York City-based teams to support the MINI USA partnership with support from data experts at Merkle. 

“The world has changed dramatically since we last reviewed our agency partners. Our new agencies demonstrated throughout the pitch process that they are incredibly talented, creative, highly collaborative organizations that are built for today’s consumer landscape.” said Patrick McKenna, Department Head, MINI Brand Communications, MINI USA. “They are ideal partners to help strengthen the MINI brand and accelerate growth in our business. We’re thrilled to have them on board.”

The selection of the new agency partners follows the conclusion of a creative agency review conducted by MINI USA Marketing with the support of The Burnett Collective.

The new contract with Pereira & O’Dell, 360i begins on October 1, 2017. MINI USA plans to share a glimpse of the new creative campaign later this year in support of a sales initiative with a more robust campaign launching in 2018. Interpublic’s Universal McCann will continue to serve as MINI USA’s media planning and buying agency through an existing contract.

“Mini is an iconic brand that taught us so much about great advertising. We’re humbled and thrilled to have been chosen, together with the exceptionally intelligent guys at 360i, to bring the brand to its next milestone,” said PJ Pereira, CCO & Co-Founder of Pereira & O’Dell.

MINI USA has a rich heritage in pop culture and motorsports and is proud to be named as one of the Best Global Brands by global brand consultancy Interbrand.About MINI in the USMINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand.

The MINI USA sales organization is represented in the U.S. through a network of 128 MINI passenger car dealers in 39 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of four unique vehicles.

About MINI in the US

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey and includes the marketing and sales organizations for the MINI brand. The MINI USA sales organization is represented in the U.S. through a network of 128 MINI passenger car dealers in 39 states. MINI USA began selling vehicles in the U.S. in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to encompass a model range of four unique vehicles.

For more information, contact Robert Duda (MINI), rduda@peppercomm.com or Molly Parsley at molly.parsley@pereiraodell.com 

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