TitleMoms- You’re Important
Agency
Campaign You're Important. Sleep Like It
Advertiser Tempur-Pedic North America Inc.
Brand Tempur-Pedic

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Business SectorSubscribers Only
Media Type Web Film
Length
Chief Creative Officer ..e Ba.....li Subscribers Only
Director of Photography (DOP) S....en C....na Subscribers Only
Casting S...ra P...o Subscribers Only
Casting D...n C....zo Subscribers Only
Casting J...n Co....ll Subscribers Only
Artist A..m S...t Subscribers Only
Post Production A...a A...n Subscribers Only
Executive Producer ..b ..n Subscribers Only
Assistant Editor ..y R...er Subscribers Only
Editor N..k Pe....lo Subscribers Only
Editor T...y G....en Subscribers Only
Editing Company B....er P..t Subscribers Only
Production Designer K....en V...ow Subscribers Only
Production Company Producer T...y C....in Subscribers Only
Director M..k T...p Subscribers Only
Executive Creative Director J...n Sp....ng Subscribers Only
Production Company B..s H...e .f V...al A..s Subscribers Only
Digital Content Strategist J...na K....dy Subscribers Only
Account Supervisor A...da .e .a M...iz Subscribers Only
Account Director R....ca Me.....on Subscribers Only
Account Director ..m K..k Subscribers Only
Digital Production Coordinator K....in Va.....to Subscribers Only
Digital Production ..a P...e Subscribers Only
Director of Digital Production D..e Br.....ki Subscribers Only
Director of Content M..k T...p Subscribers Only
Copywriter M...n Le.....der Subscribers Only
Art Director D...is H...es Subscribers Only
Creative Director A...ia D...er M...er Subscribers Only
Head of Production G..y Pa....ff Subscribers Only
Casting T..a E...er Subscribers Only

About RPA

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A cancer diagnosis is scary for anyone, but for a child it can be even scarier as they encounter complex terminology and daunting procedures. The Pediatric Brain Tumor Foundation (PBTF), the world's leading nonprofit dedicated to families facing a child’s brain tumor diagnosis, leading independent ad agency RPA and award-winning creative production partner Tool of North America are launching an immersive augmented reality (AR) experience starring the Imaginary Friend Society. This fictional group of characters first made their debut last fall in 20 animated short films that explain different facets of cancer care to children.

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