TitleThe Organic Effect
Agency
Campaign Organic Effect
Advertiser Coop
Brand Coop

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Branded Content
Length
Account Supervisor A...rs Ha....an Subscribers Only
Agency Producer H...na W..d Subscribers Only
Sound P..p Pr.....ion .B Subscribers Only
Media Agency ..D Subscribers Only
Video Distribution B..n Subscribers Only
Editor H....ng M..k Subscribers Only
Production Manager A..i Gy.....ard Subscribers Only
Director of Photography (DOP) A...rs Je.....rs Subscribers Only
Production Company Producer Kr.....er L....on Subscribers Only
Director M...us Sv....rg Subscribers Only
Post Production N....sk F..m Sh....ut St.....lm Subscribers Only
Production Company A..E Pr.....ion Subscribers Only
Agency Producer ..a H...ar Subscribers Only
Account Manager L..a Gr.....röm Subscribers Only
PR Agency Ki.....eet Subscribers Only
PR Strategist M..a Br....rg Subscribers Only
PR Strategist D....ee M...d Subscribers Only
Account Planner .y Tr.....on Subscribers Only
Account Planner A...ie Sa.....öm Subscribers Only
Designer A..l So.....nd Subscribers Only
Designer V...or Br....jo Subscribers Only
Copywriter J...n O....ro Subscribers Only
Art Director J....na Ho......Bang Subscribers Only
Art Director J...n Eg....er Subscribers Only
Account Manager P...ik D....th Subscribers Only
Copywriter U...ka Ka....rg Subscribers Only

About Forsman & Bodenfors

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Åhléns / Do it dad!

For this year’s Father’s Day, Åhléns put the spotlight on one small but growing group of parenting enthusiasts: dads on paternal leave. Only 15 % of Swedish parents split their paid parental leave equally, something Åhléns sees clearly when looking at its own customers. A lot of moms pushing strollers, very few dads.

During the whole week leading up to Father’s Day, Åhléns presented curated offers and special events throughout the department store and online. We also met with three dads sharing their different experiences and perspectives, from conservative gender traditions to corporate culture.

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