TitleLove Triangle
Campaign Brooklyn Film Festival 2015
Advertiser Brooklyn Film Festival
Brand Brooklyn Film Festival

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Digital
Executive Creative Director M..t ..n Subscribers Only
Creative Director D...z M....li Subscribers Only
Copywriter S...e S...ba Subscribers Only
Animation/Illustration S....in H..g Subscribers Only
Print Design S...h Ro....ff Subscribers Only
Executive Producer C..d Ho......ser Subscribers Only
Sound Design Company R...n Z....in Subscribers Only
Director of Digital and Content Strategy ..i S...er Subscribers Only
Account Director .d R...rs Subscribers Only
Strategy D....ia Me.....aa Subscribers Only
Social Media Expert R..n ..n Subscribers Only
Social Media Expert Ki....ka Su.....hi Subscribers Only
Composer E..c R...ck Subscribers Only

About TBWA\Chiat\Day New York

Our true competitive advantage is our Disruption methodology. At TBWA, we believe that it is impossible to beat the competition by following the conventions of the category. In order to achieve an unfair share of category business, we must avoid entering an “arms race” of claims and instead establish alternative, futurebold paths to growth. To us, this is “Disruption,” an approach that favors bold innovation over incremental change. We seek fundamentally Disruptive Ideas that truly challenge the status quo and force a reassessment of the category on our clients’ behalf.

We need to generate impactful strategies for our clients, ideas and approaches that are single-minded and daring enough to inspire new thinking and fresh behaviors. Through Disruption we turned Apple from a challenger brand into a category leader that all started with the “Think Different” idea, and made a relatively small spirits brand into the highest selling Irish Whiskey in the U.S. with Jameson. A proven methodology for over two decades, these disruptive brand stories have resulted in breakthrough campaigns that have a lasting impact on culture. 

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