Jaguar launches World Driving Day as Saudi Arabia driving ban lifts
Sunday 24th June marked the historic reversal of the ban for women drivers in Saudi Arabia - the final country - with Saudi female racing driver Aseel Al Hamad commemorating the occasion with an emotional lap of honour in her home country - the very first time she has driven on home soil.
To celebrate the landmark moment, Jaguar and Saudi female racer, Aseel Al Hamad joined forces to remember the historic day each year with World Driving Day - an occasion previously not possible with all citizens around the world not afforded the same right, until now.
We are so proud to have worked on such an important project with Jaguar Land Rover which has been gaining traction with the likes of NBC, DailyMail, Conde Nast Traveller Middle East, Daily Star & The Sun (print).
For this project, The Brooklyn Brothers were the lead Creative Agency, encompassing content, PR & Social.