TitleWhat Would You Do - Bryce Harper
Agency
Campaign Sweat With The Best
Advertiser PepsiCo Inc.
Brand Gatorade

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Business SectorSubscribers Only
Media Type Television
Length
Editing Company
Chief Creative Officer S....en B...er Subscribers Only
Matte Painting Z..h Ch.....an Subscribers Only
Editor J..o Gr....th Subscribers Only
Assistant Editor ..d S...er Subscribers Only
President M....el Ra....di Subscribers Only
Executive Producer ..e R..s Subscribers Only
Executive Producer E..a K..l Subscribers Only
VFX Producer K..t B...m Subscribers Only
2D Artist B...y H....ns Subscribers Only
3D Graphics R...a S....by Subscribers Only
Matte Painting A..y W....er Subscribers Only
Matte Painting G....an G...ge Subscribers Only
Motion Graphics F...o La....he Subscribers Only
Line Producer S....an Mo....ed Subscribers Only
Motion Graphics G..g P..k Subscribers Only
Colorist A..m S...t Subscribers Only
Color Producer A....io H...y Subscribers Only
Color Producer Th....er Pe....on Subscribers Only
Sound Design Company L..e S....os Subscribers Only
Executive Producer S...e B....an Subscribers Only
Sound Design Company R...n Y...g Subscribers Only
Mixer J..f M...n Subscribers Only
Music B...on S...et S....os Subscribers Only
Executive Producer L...ie D....lo Subscribers Only
Music Composer A...ew Fe......ein Subscribers Only
Director of Photography T..y I...n Subscribers Only
Head of Production K...y B...n Subscribers Only
Executive Creative Director B...t An....on Subscribers Only
Head Of Planning M...in R...s Subscribers Only
Worldwide Creative Director R...to Fe.....ez Subscribers Only
Creative Director G....vo S...is Subscribers Only
Copywriter R..n S....rt Subscribers Only
Art Director D...in L...e Subscribers Only
Executive Producer S...h Pa.....on Subscribers Only
Production Company Producer Ga....on A...w Subscribers Only
Managing Director P...r Ra....he Ra....he Subscribers Only
Brand Director S...n Ni....ls Subscribers Only
Brand Director S...h La.....on Subscribers Only
Brand Manager R...n M...is Subscribers Only
Head Of Planning S...t Ma.....er Subscribers Only
Account Planner A....il We.....ub Subscribers Only
Executive Producer D...en F...es Subscribers Only
Account Planner M..t Ba....an Subscribers Only
Account Planner ..e E....tt Subscribers Only
Business Affairs L...a D....on Subscribers Only
Business Affairs St....ie M...ll Subscribers Only
Talent Payment Manager Mi....le S...h Subscribers Only
Traffic Director J..y B...l Subscribers Only
Executive Project Manager K...n T...as Subscribers Only
Production Company C...ar Subscribers Only
Director A..r F....ng Subscribers Only
Executive Producer M....el S...l Subscribers Only
Executive Producer J...er Th.....son Subscribers Only
Music Composer J..n ..u Subscribers Only

About TBWA\CHIAT\DAY LOS ANGELES

BE MORE HUMAN

Being more human is a promise to ourselves as a company as well as a contract we enter into with the brands we love to work with. It is a promise that we will all walk in open minded, curious, challenging and above all else caring. Caring about the work we create and the people we create it with. And the Dog you ask. Well let’s just say making great work is like trying to find a buried bone. You have no option but to keep digging until you find it!

FIND YOUR SOUL

At TBWA\CHIAT\DAY, we have always strived to make work that connects deeply with people through an understanding of brand and why they exist. To do this we have always believed that one must unlock the soul of a brand and in turn its humanity. Lee Cloe always talked about finding the emotional center of a brand. Once you are clear about the soul, you can take a brand to many different places. IF you don’t have a soul, then you’re just making random work. Given our world of expanding platforms and channels, and the multiple places where brand activity can exist, a strong brand soul allows you to unite work that won’t look the same, or even use the same creative vehicle, because it always comes back to the same truth about the brand.

BE AFRAID TO SUCCEED

We have always believed that we must do the things we think we cannot do. In today’s converged world, we must experiment continuously and embrace the risk that it will succeed and not fear the possibility that it will be wrong. In order to succeed there must be some nervousness – even fear – about what we’re trying to do. If we’re not feeling a little bit nervous about the ideas we’re taking to our clients, then they’re probably not brave enough. We’re all in the business of managing fear. We’re managing our own fear every day and we’re also helping our clients to have the confidence to trust that what we’re making will have the right impact in the world. 

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