KBS has evolved over the past 12 years from a traditional advertising agency to a fully integrated brand communications company.
We place no hierarchy on mediums or brands, but rather on a process that guides both KB& P and the client towards achieving the goal. Part of this success can be attributed to our constant search for brands with momentum.
We believe in the importance of delivering a brand message at all points of contact with the consumer; and therefore, we place a great deal of emphasis on fully integrated marketing programs. We are able to produce more effective integrated programs for our clients because we involve each of the specialist functions in the core brand team. Each specialist is intimately involved in the strategic thinking and planning function of the brand. Therefore, our direct marketing, design, sales promotion and interactive marketing people, who would function in mostly tactical roles at "classic" agencies (if they had them), become more strategic in their roles at KB& P via their interaction with the planning function.
We place no hierarchical structure on integrated disciplines, allowing us to approach the brands' needs without any predisposition towards a discipline (TV vs. Direct). In fact, we believe that the more experience an agency has in direct, design, promotion and interactive marketing, the more capable it can be in creating effective communications with brand's target customer at all points of contact.
Albion has the right ingredients for Glorious!
Albion, the creative business partner, today announced it has been appointed by Glorious! to deliver strategic consultancy and creative services to make the brand a leading household name. Albion and Glorious! are partnering to define the business’ brand positioning and develop the Glorious! marketing strategy as it takes its first big step into consumer communications. The agency has already built out the creative brief through category and audience research as the first step in the company’s five-year vision to build a market-leading brand. Jason Goodman, CEO of Albion, said, “Glorious! is an exciting brand with a playful personality. They are about to embark on an aggressive growth plan as a challenger brand and we’re thrilled to have partnered with them on this journey.” Gavin White, Marketing Controller for Glorious!, added, “Albion has all the right ingredients to be our strategic consultancy and creative partner. We have really ambitious targets for the year ahead and with Albion we believe we can find the secret sauce to reach them. ” Glorious!, part of TSC Foods Ltd., previously handled its creative in-house.