TitleVegas
Agency
Campaign Fastest Seat in Sports
Advertiser Honda Motor Co., Ltd.
Brand Honda

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StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
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Media Type Digital
Length
Production Company
VP, Digital Design Director Ta.....ta M....el Subscribers Only
Director of Creative Development R....ro B...o Subscribers Only
Producer Pr....tt S....en Subscribers Only
Art Director Pe....on K..e Subscribers Only
Creative Director Bl.....erg R...us Subscribers Only
Account Executive L....ey L...en Subscribers Only
Account Supervisor L...tt A..m Subscribers Only
Account Director Mc.....ey F..n Subscribers Only
Associate User Experience Architect ..e S....na Subscribers Only
VP, User Experience Director N...i P...it Subscribers Only
Technology Manager S...e B....ey Subscribers Only
Copywriter D...d B....ne Subscribers Only
EVP, Management Account Director B...er B...t Subscribers Only
Director of Digital Production Br.....ki D..e Subscribers Only
Producer Y...g W....ey Subscribers Only
Executive Producer C....er I....ra Subscribers Only
Head of Production Pa....ff G..y Subscribers Only
Copywriter M...er P...r Subscribers Only
Art Director E...g R..k Subscribers Only
Art Director B...es ..o Subscribers Only
Creative Director Pi.....llo ..k Subscribers Only
Executive Creative Director J...n Sp....ng Subscribers Only
Chief Creative Officer ..e Ba.....li Subscribers Only
Digital Production Coordinator R...ey St.....ie Subscribers Only

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Pediatric Brain Tumor Foundation and RPA Introduce Immersive Augmented-Reality Experience to Help Emotionally Support Kids During Cancer Care

A cancer diagnosis is scary for anyone, but for a child it can be even scarier as they encounter complex terminology and daunting procedures. The Pediatric Brain Tumor Foundation (PBTF), the world's leading nonprofit dedicated to families facing a child’s brain tumor diagnosis, leading independent ad agency RPA and award-winning creative production partner Tool of North America are launching an immersive augmented reality (AR) experience starring the Imaginary Friend Society. This fictional group of characters first made their debut last fall in 20 animated short films that explain different facets of cancer care to children.

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