TitleGreat Thinking Inside
Agency
Campaign Honda HRV
Advertiser Honda Motor Co., Ltd.
Brand Honda

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StorySubscribers Only
PhilosophySubscribers Only
ProblemSubscribers Only
ResultSubscribers Only
Media Type Television
Length
SVP, Chief Production Officer Pa....ff G..y Subscribers Only
Copywriter N...rg C...b Subscribers Only
Account Executive S...er P..l Subscribers Only
Account Supervisor M..a P...y Subscribers Only
Account Supervisor Mc.....ie R..e Subscribers Only
Digital Producer H...h A...e Subscribers Only
Executive Digital Producer ..m L...a Subscribers Only
Sr. Production Artist G...z C...s Subscribers Only
Digital Production Artist O...ho M...in Subscribers Only
Art Director Ri....ld J...n Subscribers Only
EVP, Chief Creative Officer ..e Ba.....li Subscribers Only
Associate Creative Director G...en J...e Subscribers Only
VP, Creative Director Bl.....ll C...k Subscribers Only
VP, Creative Director Pa......ros ..n Subscribers Only
VP, Digital Design Director Ta.....ta M....el Subscribers Only
VP, Director of Digital Production Br.....ki D..e Subscribers Only
SVP, Executive Creative Director J...n Sp....ng Subscribers Only
VP, Group Account Director M...r J..f Subscribers Only
Executive VP, Management Account Director B...er B...t Subscribers Only
Account Assistant H...en N...le Subscribers Only

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A cancer diagnosis is scary for anyone, but for a child it can be even scarier as they encounter complex terminology and daunting procedures. The Pediatric Brain Tumor Foundation (PBTF), the world's leading nonprofit dedicated to families facing a child’s brain tumor diagnosis, leading independent ad agency RPA and award-winning creative production partner Tool of North America are launching an immersive augmented reality (AR) experience starring the Imaginary Friend Society. This fictional group of characters first made their debut last fall in 20 animated short films that explain different facets of cancer care to children.

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