TitleEmoji Ordering
Agency
Campaign Emoji Ordering
Advertiser Domino's Pizza
Brand Domino's Pizza

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Media Type Case Study
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Chief Creative Officer R...h W...on Subscribers Only
Experience Director R..h Gi....ni Subscribers Only
Social Supervisor N..a P....ia Subscribers Only
Associate Social Director S...y F....ry Subscribers Only
CONTENT MANAGER Mi....le Ro.....on Subscribers Only
Director of Content S...y Ge.....ler Subscribers Only
Content Management Director A..x G...ri Subscribers Only
Associate Experience Designer D..e R...ey Subscribers Only
Interactive Technical Director H...ld J...s Subscribers Only
Executive Creative Director T..y C...ao Subscribers Only
Interactive Executive Producer St....rd B...k Subscribers Only
Copywriter Ma.....ela Mc....ay Subscribers Only
Art Director Ma.....ie G..e Subscribers Only
Creative Director p...r k....im Subscribers Only
Creative Director A...ew L....ln Subscribers Only
Creative Director M..t T...ot Subscribers Only
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Infiniti cuts through March Madness noise with film series featuring basketball teams of cancer survivors

Infiniti is attempting to cut through the madness of March Madness with an eight-part mini documentary series that features two basketball teams of cancer survivors who will face off on Final Four Friday next week.

Created by CP+B Boulder, the series follows the players as they prep for the game and share their personal stories. The game will be played on April 1 at NRG Stadium in Houston and will be broadcasted on CBS during the NCAA semifinals, according to CP+B.

To raise money for the charity Coaches vs. Cancer, Infiniti is encouraging basketball fans to fill out charitable brackets. For each round of March Madness, every winning pick chosen will generate a donation for the charity. Infiniti has already donated $363,000 and will donate up to $700,000 total.

So far, four of the eight videos have been rolled out. Check out the intro film above and the others below. 

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