TitleThe Great Escape
BriefThe peaceful destination of Graubünden in Switzerland is only two hours from the bustling centre of Zurich, but not enough people were visiting. To encourage them, a Graubünden resident in traditional Alpine garb spoke to passers-by in real time from a live billboard at Zurich’s main railway station. Engaging them in conversation, he invited them to take a spontaneous trip to the mountains and gave them free train tickets.
Agency
Campaign The Great Escape
Advertiser Graubünden Ferien
Brand Graubunden Tourism

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Business SectorSubscribers Only
Media Type Interactive Outdoor Experience
Length

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