TitleRentless Future
Agency
Campaign Apartments.com Free Rent For Life
Advertiser Apartments.com
Brand Apartments.com

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Production Company
EVP, Chief Creative Officer ..e Ba.....li Subscribers Only
Executive Producer Ja....ra R..k Subscribers Only
Head of Production F...s A...rr Subscribers Only
Executive Producer Sc.....ng C..r Subscribers Only
Managing Director E...n Mi....le Subscribers Only
Editing Company ..t ..d ..n L...on Subscribers Only
Line Producer B...an R....rd Subscribers Only
Production Designer E....ds J...n Subscribers Only
Director of Photography (DOP) N...an B...n Subscribers Only
Director G....ll ..m Subscribers Only
Executive Producer S...n E..c Subscribers Only
SVP, GCD Me.....on ..t Subscribers Only
Agency Assistant Producer W..g G...e Subscribers Only
VP, Executive Producer P....ro S...na Subscribers Only
SVP, Chief Production Officer Pa....ff G..y Subscribers Only
Copywriter ..e E..l Subscribers Only
Art Director M....ry J...ua Subscribers Only
Copywriter An....on P...in Subscribers Only
CD/AD Bi.....ham H...rt Subscribers Only
Editor E...n L...s Subscribers Only

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Pediatric Brain Tumor Foundation and RPA Introduce Immersive Augmented-Reality Experience to Help Emotionally Support Kids During Cancer Care

A cancer diagnosis is scary for anyone, but for a child it can be even scarier as they encounter complex terminology and daunting procedures. The Pediatric Brain Tumor Foundation (PBTF), the world's leading nonprofit dedicated to families facing a child’s brain tumor diagnosis, leading independent ad agency RPA and award-winning creative production partner Tool of North America are launching an immersive augmented reality (AR) experience starring the Imaginary Friend Society. This fictional group of characters first made their debut last fall in 20 animated short films that explain different facets of cancer care to children.

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