TitleTiny Dancer
BriefA little girl performs a complex dance routine to the Elton John song “Tiny Dancer”. As the whirlwind in a leotard leaps, spins and pirouettes around the family home, she nearly sends several objects crashing to their doom. Somehow, they wobble but never fall. When she finishes her routine, a glass vase teeters on the brink. But even if she wrecked the entire apartment, the family would be covered. John Lewis offers Premier Home Insurance.
Campaign Tiny Dancer
Advertiser John Lewis Insurance
Brand John Lewis Insurance

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
SoundtrackSubscribers Only
Art Director S..n C...e Subscribers Only
Production Company Producer E..n B...n Subscribers Only
Colorist J..n Cle.......ret ..C Subscribers Only
Audio Post Production F....ry Subscribers Only
Audio Post Production A....ny M...e Subscribers Only
Post Production H...ah Ru.....ton ..C Subscribers Only
Executive Producer J...e E...s ..C Subscribers Only
Special Effects / VFX ..m H....ng ..C Subscribers Only
Editor ..e G...t Subscribers Only
Director of Photography (DOP) L...e F...k Subscribers Only
Director D...al W...on Subscribers Only
Copywriter .o Cr.....ll Subscribers Only
Account Planner ..m S....an Subscribers Only
Business Director M..e B..r Subscribers Only
Business Director M....da H....ll Subscribers Only
Managing Partner T...y E...v Subscribers Only
Producer A..e A...e Subscribers Only
Agency Producer J..k B...ey Subscribers Only
Executive Creative Director R....rd B..m Subscribers Only
Executive Creative Director ..n T....tt Subscribers Only
Chief Creative Officer ..n P...st Subscribers Only
Media Planner J...s P...um Subscribers Only

About adam&eveDDB

We are a creative communications agency made up of people from advertising, design, digital, media and social strategy. We have the hunger and energy of a start up with the resource and reach of a network. 

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adam&eveDDB wins APG Agency of the Year

adam&eveDDB took home the coveted Stephen King Strategy Agency of the Year award last night at the APG’s Creative Strategy Awards 2017, held at London’s St Pancras Renaissance Hotel.
The creative agency also scooped Gold for its John Lewis Christmas campaign, which was planned by Martin Beverley, David Golding, Les Binet and David Bratt; work which APG said has successfully positioned the retail behemoth as ‘the home of thoughtful gifting’.
It also picked up a Silver trophy for work for John Lewis Insurance which was planned by Tom Sussman. The retailer wanted to increase sales of its insurance products, without damaging its core brand. APG said that adam&eveDDB’s approach ‘found a powerful emotional and media insight which disrupted the conventions of insurance category, touched the nation’s hearts and in the process transformed sales’.
The theme for APG’s 2017 awards was ‘Transformational Thinking’. The event has been set up to recognise work which is the product of great planning and strategy. The judges were looking for campaigns which had a transformational effect and could be described as brave, entrepreneurial, influential, inspiring and incisive. “These winning cases show not only how transformational brilliant strategy can be, but why it's at the heart of breakthrough creativity,” they said.​
​Jessica Lovell and Martin Beverley, Executive Strategy Directors at adam&eveDDB commented: “We are absolutely delighted to have won the APG Stephen King Strategy Agency of the Year. It takes a full team to create great work, and this is a brilliant recognition of all of the dedication, creativity and smart thinking that fuels the work we produce.”
Planner Min-Hyung also got a commendation for her young strategist essay. 

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