TitleNever Alone (Extended)
Title (original language)Gareth's Story
BriefIn this moody film, set to a melancholy piano, rugby player Gareth Thomas recalls that coming out as gay to his team-mates was the toughest thing he’s ever done. Far tougher than the rain, mud and bruising impacts we see on the pitch. “But when I needed them the most, they were there for me,” he says. Like Guinness, they’re “made of more”.
Agency
Campaign Rugby World Cup Campaign
Advertiser Diageo
Brand Guinness

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Media Type Web Film
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We are in the business of behaviour change. Getting people to 'feel' or 'think' differently about a brand is a hygiene factor – all communications must do this as a prerequisite. Our real value to a client’s business is knowing how to simplify business problems and create breakthrough solutions that create powerful and measurable customer action; from “Try” for Sainsbury’s and “Wait” for Guinness to “Join” for the Economist or “Match” for Dulux.

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