TitleQuit Job
Campaign Discover the New Kia
Advertiser Kia Motor Corp.
Brand Kia Optima

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Production Company
Sound Design Company
2D Artist A..y D..l Subscribers Only
Production Company Producer A...a We......edt Subscribers Only
Editing Company S....ch Ed.....al Subscribers Only
Editor B....on P...er Subscribers Only
Assistant Editor J...s D....ue Subscribers Only
Managing Director A..m B...ht Subscribers Only
Production Company Producer Jo....an C...io Subscribers Only
Colorization ..e M..l Subscribers Only
Executive Producer ..e T...an Subscribers Only
Executive Creative Director P..l C...e Subscribers Only
Producer W..l L...on Subscribers Only
Chairman D...d A...lo Subscribers Only
Executive Producer C....ie C....za Subscribers Only
2D Artist A..y D..l Subscribers Only
2D Artist Y...ko Is....ta Subscribers Only
2D Artist C...s P...e Subscribers Only
Production Coordinator C...s L...s Subscribers Only
Colorist A..m S...t Subscribers Only
Colorist Th....er Pe....on Subscribers Only
Colorist D...e V...ra Subscribers Only
Color Producer ..i S...ck Subscribers Only
Mix Company L..e Subscribers Only
Sound Engineer D..e W..g Subscribers Only
3D Graphics J..n L...ti Subscribers Only
Director S...n M....id Subscribers Only
Director of Photography (DOP) .o W....ms Subscribers Only
Broadcast Producer H...n ..b Subscribers Only
Creative Director R...rt P...s Subscribers Only
Creative Director E..k ..e Subscribers Only
Associate Creative Director D...d Su....an Subscribers Only
Copywriter D...d Su....an Subscribers Only
Associate Creative Director R....rd F....er Subscribers Only
Art Director R....rd F....er Subscribers Only
Copywriter N...le L...e Subscribers Only
Art Director T...ey C..n Subscribers Only
Broadcast Producer P..l Al....se Subscribers Only
Broadcast Producer C...ie Li.....ll Subscribers Only
President B...n D...ar Subscribers Only
Chief Creative Officer C...n J....ry Subscribers Only
Managing Director J..f M...r Subscribers Only
Account Director G...on G..y Subscribers Only
Account Supervisor E..a B...r Subscribers Only
Account Executive W...a ..i Subscribers Only
Managing Partner S...a M...er Subscribers Only
Account Planner .d G...on Subscribers Only
Business Affairs R...ey P....ro Subscribers Only
Business Affairs C...ra P...e Subscribers Only
Project Manager N..a S...h Subscribers Only
Product Information Manager R..s W....an Subscribers Only
Product Information Manager M..k M...ul Subscribers Only
Sound Engineer ..c F...er Subscribers Only

About David&Goliath

Latest News

Bo Jackson & Brian Bosworth Star in Tecmo Bowl-Inspired Ad Campaign for the Kia Sorento SUV

Bo and The Boz Face Off Once Again as Kia's Largest and Most Capable Utility Vehicle Uses Power and Agility to Safely Zig and Zag Up and Down the Field

- "MVP of SUV's" campaign includes the 30-second "Tecmo Bros" as well as 30- and 60-second "Tecmo Bo" spots available now at YouTube.com/Kia; 30-second ads will make their broadcast debuts this month on NBC's "Sunday Night Football"

- Ads take football fans - and the advanced crash avoidance and infotainment technologies of Kia's best-selling SUV - inside one of the most influential video games of all time

Football is back! And nearly 30 years after crossing paths in Seattle, football legends Bo Jackson and Brian Bosworth find themselves once again on a collision course – but this time with a very different result – in a new advertising campaign debuting online today for Kia Motors' award-winning Sorento. When the "MVP of SUV's" effort makes its broadcast debut this Sunday, it will mark Kia's third consecutive season with NBC's "Sunday Night Football," and offer a new twist on Tecmo Bowl, still considered one of the best sports video games ever nearly three decades after its release.

  Bo Jackson and Brian Bosworth Go Head-to-Head in Tecmo Bowl-Inspired Campaign for the Kia Sorento SUV

Blending live action footage with Tecmo Bowl's signature 8-bit graphics and sound effects, the two spots – "Tecmo Bros" and "Tecmo Bo" – place the Sorento in the center of the action; and with unstoppable running back Bo Jackson behind the wheel, the advanced technology and driver assistance features of the "MVP of SUV's" allows him to dominate once more, with only Brian Bosworth standing between him and the goal line in "Tecmo Bros."

"At Kia, we are always looking to stand out, and using the Sorento to take football fans inside a beloved video game and bring two legendary players roaring back in all their 8-bit glory was an opportunity that was simply too good to pass up," said Michael Sprague, chief operating officer and EVP, Kia Motors America (KMA). "Sunday Night Football has been the top-rated primetime show for five straight years, and after our football-themed advertising helped push Sorento sales up more than 13 percent in 2015, returning this year was a no-brainer."

Created by David&Goliath, KMA's advertising agency of record, the "MVP of SUV's" campaign showcases the 2017 Sorento's extensive list of standard and available driver assistance and infotainment features, including: Forward Collision Warning and Autonomous Emergency Braking[1]; an intelligent and fully active all-wheel drive system; and the latest generation of Kia's voice-activated UVO infotainment and telematics system featuring Android AutoTM[2] and Apple®[3] CarPlay which can be paired with a 630-watt, 12-speaker Infinity®[4] premium audio system that uses Clari-FiTM4 technology to rebuild audio details lost in digitally compressed music.

"Football fans remember these legendary players, and paired with the ever-lasting popularity of Tecmo Bowl, we believed these were the perfect channels to communicate the power, intelligence and nimble handling of the Sorento," said Colin Jeffery, chief creative officer, David&Goliath. "The play on technology in terms of blending the old video game graphics with the new advancements in the Sorento illustrates just how far Kia has come and how advanced this SUV truly is."

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