TitleNazis against Nazis - Germany's most involuntary charity walk
Agency
Campaign Nazi vs Nazis
Advertiser ZDK Gesellschaft Demokratische Kultur
Brand EXIT-Deutschland

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Business SectorSubscribers Only
ProblemSubscribers Only
Media Type Case Study
Length
Chief Creative Officer R..f H..e Subscribers Only
Concept P....pp Sc....tz Subscribers Only
Production Company S...io F..k Subscribers Only
Agency G....rz . P....er . ..H L..e (H.....g) Subscribers Only
Chief Creative Officer R..f H...l Subscribers Only
Advertising Manager F...an Wi....nn Subscribers Only
Art Director F...e L...n, An.....it M...r, Y....in B...az Subscribers Only
Agency Producer J...th U...au Subscribers Only
Agency Producer ..i S...we Subscribers Only
Account Executive ..a B..h Subscribers Only
Production Company .7 Ki.....er Ent.......ent G..H Subscribers Only
Web Project Manager M...am Mu....er Subscribers Only
Online Concept U...ch E....nn Subscribers Only
Web Developer J..s Ga....er Subscribers Only
Camera Assistant L..n W....er Subscribers Only
Sound Design Company S...io F..., H....rg Subscribers Only
Editing Company H....st D....al Ag......ure G..H Subscribers Only
Music Company / Composer R..A Pr.....ion M...c Subscribers Only
Production Company H....st D....al Ag......ure Subscribers Only
Editor M..k Br....it Subscribers Only
Chief Creative Officer F....an G...m Subscribers Only
Copywriter A...a Me.....ach Subscribers Only
Creative Director ..n Wi.....ck Subscribers Only
Creative Director B...s Gr....ld Subscribers Only
Strategist P....pp Sc....tz Subscribers Only
Concept ..a B..h Subscribers Only
Account Manager ..a B..h Subscribers Only
Copywriter Ma.....us B...r Subscribers Only
Copywriter M....el M...in Subscribers Only
Art Director F...e L...n Subscribers Only
Director of Photography (DOP) M...in Ka....rm Subscribers Only
Art Director An.....it M...r Subscribers Only
Art Director Y....in B...az Subscribers Only
Art Director R...rt S...f Subscribers Only
Development J..s Ga....er Subscribers Only
Digital Director U...ch E....nn Subscribers Only
MOTION DESIGN M....el S...m Subscribers Only
Technical Director S....en Z....ig Subscribers Only
Music Company / Composer M...H M...c G..H Subscribers Only

About MullenLowe Group

Latest News

Five Recent Campaigns That Created a Buzz

Finally! The dark ages of advertising are coming to an end. One after another, Pakistani advertising agencies are producing award-winning, meaningful, socially-responsible and out-of-the-box campaigns. Is this because brands are losing effectiveness due to over branding and hard-selling, or is it the Ad Mad Dude’s pressure to learn something from Indian advertising or even perhaps the opening of a dozen design and media schools and the departure of old-school marketing and advertising techniques? Whatever the reasons, it is a fresh start and we should keep pushing our limits to make our work relevant. On this note, here is my critical analysis on some recent campaigns.

BRAND: Blue Band
Agency: MullenLowe India, MullenLowe Rauf Pakistan
Campaign: #AchayiBarhneDo
Message: Given that Blue Band’s focus is on children’s health, the campaign emphasises the need to pay attention to the development of their character.
Effectiveness: Prasoon Joshi in his recent article for The Economic Times rightfully wrote: “Today’s companies need to ensure that being socially responsible is part of the brand’s DNA.” The recent Blue Band campaign has lived up to the above suggestion. We have been seeing motivational video clips and commercials on social media for quite some time; for example, the Guinness Beer Wheelchair Basketball TVC or the TED Talk about Lizzie Velasquez. Yet, it never occurred to us that connecting a brand with a strong social message can help change societies. The concept is simple and leaves a deep message with minimal, yet solid branding.
Verdict: A great move!

Read the full article on aurora.dawn.com

The post Five Recent Campaigns That Created a Buzz appeared first on MullenLowe Group.

Latest Ads