|Date of First Broadcast/Publication||Subscribers Only|
ROMANCE IS DEAD.
So say those, who don’t believe in magic.
Those who believe in numbers, not ideas.
Those who want the world to be a nice, predictable place.
The cynics, the gurus, the number crunchers, the ROI kings.
We don’t believe them.
We believe in the intangible value of ideas.
We believe in things like serendipity, trial and error and imperfection.
We believe it’s ideas that will make people fall in love with you.
Ideas that make your heart stop, your belly rumble with fear
and the deep, tingling sense of excitement, brought by the New.
You can call us naive, because we have no proof.
But when was the last time you fell in love based on statistics?
Nobody can cheat their way to a heart with numbers.
So here’s to all of you dreamers out there.
The ones tired of cynicism, the ones who want to create
truly meaningful, brave work.
Clients, creatives, accounts, planners.
It’s time to start a new Romance.
LONG LIVE ROMANCE.