TitleTeasing - :)
Agency
Campaign Milka variétés
Advertiser Mondelez International
Brand Milka

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Billboard

About Romance

ROMANCE IS DEAD.

So say those, who don’t believe in magic.
Those who believe in numbers, not ideas.
Those who want the world to be a nice, predictable place.
The cynics, the gurus, the number crunchers, the ROI kings.
We don’t believe them.
We believe in the intangible value of ideas.
We believe in things like serendipity, trial and error and imperfection.
We believe it’s ideas that will make people fall in love with you.
Ideas that make your heart stop, your belly rumble with fear
and the deep, tingling sense of excitement, brought by the New.
You can call us naive, because we have no proof.
But when was the last time you fell in love based on statistics?
Nobody can cheat their way to a heart with numbers.
So here’s to all of you dreamers out there.
The ones tired of cynicism, the ones who want to create
truly meaningful, brave work.
Clients, creatives, accounts, planners.
It’s time to start a new Romance.

LONG LIVE ROMANCE. 

Latest News

LET’S TALK TASTE AND COLOURS

LET’S TALK TASTE AND COLOURS 

Strawberry with the taste of apple, minty lemon, vanilla with a blackberry flavor - surprising, isn’t it? These kooky combinations are the at the center of agency Romance’s new campaign for grocery chain Intermarché. The spot was created for the launch of “l’Essentiel” (Essential) a new range of natural products with no colours, preservatives or additives. “The taste of colours”, a 60-second film highlights the deceptive influence colours have on our perception of taste and promotes the idea of the natural ingredients found in “L’Essentiel”.

The movie launches on TV and the brand’s social media platforms June 29th and a national print campaign will follow, starting July 4th.

ESSENTIAL – WHAT IT HAS MORE OF… IS LESS

Thanks to its unique relationship with producers and distributors, the brand can rethink its products, and innovate to adapt to consumers’ needs to help them eat a little heathier every day.

Find out more on : lessentiel.intermarche.com

Link : youtu.be/IDmIo7M5szo

PR Contact : Nathalie Roland nathalie.roland@romance-agency.com +33(0)6 09 49 63 29

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