TitleBNPP Tirelire
Agency
Campaign BNP PARIBAS B2B INTERNATIONAL
Advertiser BNP Paribas
Brand BNP Paribas

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About Publicis Conseil

Lead the Change! 

Latest News

Publicis Conseil présente la nouvelle campagne de marque d’Orange : The Thread

En 2018, plus que jamais, la technologie rythme nos vies, notre quotidien. Le monde évolue sous la poussée de mutations numériques, d’innovations toujours plus nombreuses. Et Orange accompagne ce bouleversement avec un seul objectif, connecter les gens.
Aujourd’hui, dans un monde de plus en plus complexe, la nouvelle campagne d’Orange nous rapproche et rend la technologie simple. Cette nouvelle communication repose sur une idée « Orange vous rapproche, le reste vous appartient » qui souligne le libre arbitre de chacun et l’aspect humain d’Orange.
La première diffusion de la campagne de marque Orange aura lieu à la mi-temps de la Finale de la Coupe du Monde de Football « France – Croatie » Dimanche 15 juillet 2018, sur TF1. 

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