TitleGenuine Thermos Brand - Overnight Coffee Challenge
Agency
Campaign Overnight Coffee Challenge
Advertiser Genuine Thermos Brand
Brand Genuine Thermos Brand

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Media Type Public Relations
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About Carmichael Lynch Relate

At Carmichael Lynch Relate, we build enduring relationships between people and brands by executing what we call “Unfair Ideas,” ideas that fall well within the bounds of legal and ethical guidelines, but fundamentally shift the playing field and reorder client categories.

Unfair Ideas let us do more with less. They’re contagious. They get talked about. Wherever we tell a brand’s story — whether in paid, earned, shared or owned media — Carmichael Lynch Relate creates highly original work that gives consumers new ways to understand, embrace and experience your brand.

Our services include the right combination of critical, long-standing public relations services such as earned media relations, corporate communications, public affairs, brand journalism, reputation management, community and employee relations, leadership enhancement, crisis management as well as content creation, social channel strategy, influencer marketing, paid media, and digital and social engagement.

As a midsize public relations agency, Carmichael Lynch Relate has deep enough resources to provide best-in-class research, insights and service, but is also small enough to remain nimble and highly responsive to client needs. After several consecutive years of outstanding work for our clients and exponential growth, the agency was recognized as 2017‘s Midsize Agency of the Year by PRWeek, as well as Small Agency of the Year by the Holmes Report.

Carmichael Lynch Relate is a stand-alone agency that celebrates our adjacency to advertising powerhouse Carmichael Lynch. Our two agencies can snap together to provide a fully-integrated solution as needed. This collaboration offers clients a holistic, cross-discipline perspective on their businesses, taking into account paid, owned and earned strategies to deliver maximum results. 

Latest News

Carmichael Lynch Relate Wins Gold at 2018 SABRE Awards

Carmichael Lynch Relate was honored for its work with Evereve and Garden of Life at the 2018 North America SABRE Awards in New York on Tuesday night. The agency took home top awards in the categories of Marketing to Women and Publicity Stunt.

The SABRE Awards, created by public relations trade journal The Holmes Report recognize superior achievement in branding, reputation and engagement. This year’s SABRE Awards shortlist included around 300 campaigns, selected from more than 2,000 entries submitted for the annual competition. A jury that included more than 40 industry leaders evaluated the entries.

In addition to being named a 2018 Digital Agency of the Year finalist, Carmichael Lynch Relate had seven finalist entries, representing six different clients at this year’s ceremony:

Consumer Marketing:
Jack Link’s Reclusive Spokesbeast Sasquatch Helps the Brand Reclaim Its Spot on the Pop Culture Map
Carmichael Lynch Relate with Jack Link’s

Community Relations:
Sherwin-Williams National Painting Week
Carmichael Lynch Relate with Sherwin-Williams

Product Media Relations:
Launching the Formica Writable Surfaces Collection
Carmichael Lynch Relate with Formica Corporation

Digital Campaign:
Arla’s 12 Days of Grilled Cheese
Carmichael Lynch Relate with Arla Foods

Publicity Stunt:
Garden of Life Cultivates #Organic and #Non-GMO Leadership Position
Carmichael Lynch Relate with Garden of Life

Marketing to Women:
Evereve Turns #DressLikeAMom into the Ultimate Compliment
Carmichael Lynch Relate with Evereve

Consumer Health:
Fueling Fitness Fanatics with Clean Nutrition
Carmichael Lynch Relate with Garden of Life 

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