TitleAn All-Star Social Media Performance
Campaign #askMPLS
Advertiser Meet Minneapolis
Brand Meet Minneapolis

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About Carmichael Lynch Relate

Carmichael Lynch Relate (formerly Spong) is a full-service marketing communications firm rooted in public relations and social engagement. With an evolving nature and lofty objectives, the firm builds powerful relationships between people and brands through creative ideas that give our clients an unparalleled advantage.

Carmichael Lynch Relate is built on the foundation of nearly three decades of award-winning work creating big, contagious, game-changing ideas for our clients – ideas that steal the conversation and own their category. Our services include the right combination of critical, long-standing public relations services such as earned media relations, corporate communications, public affairs, brand journalism, reputation management, community and employee relations, leadership enhancement, crisis management as well as content creation, social channel strategy, influencer marketing, paid media, and digital and social engagement.

Carmichael Lynch Relate is a stand-alone agency that celebrates our adjacency to advertising powerhouse Carmichael Lynch. Our two agencies can snap together to provide a fully-integrated solution as needed. This collaboration offers clients a holistic, cross-discipline perspective on their businesses, taking into account paid, owned and earned strategies to deliver maximum results. 

Latest News

Carmichael Lynch Relate Named a Finalist in the 2018 Innovation SABRE Awards

Carmichael Lynch Relate was named a finalist in two categories – Best Use of Integrated Social Media and Best Use of Social Networks – for its work with Arla Foods and Jack Link’s Protein Snacks in the 2018 North American Innovation SABRE Awards.

The In2 Innovation SABRE Awards, created by public relations trade journal The Holmes Report, celebrates what’s next, recognizing insights and innovations by organizations that not only navigate but also thrive in the increasingly complex and fast-moving world of marketing. This year’s awards saw a record number of entries spanning an impressive breadth of industries and categories. Carmichael Lynch Relate finalists include:


This category recognizes brands that strategically integrate outreach across social channels to build, reach and engage communities and audiences.

Arla’s 12 Days of Grilled Cheese

Arla with Carmichael Lynch Relate


This category spotlights innovative use social networks (like Facebook, Twitter, LinkedIn or other similar platforms) for engagement, including community-building, crowdsourcing, real-time/crisis response, recruitment, content creation/amplification, influencer outreach, etc.

Jack Link’s Reclusive Spokesbeast Sasquatch Helps the Brand Reclaim Its Spot on the Culture Map

Jack Link’s with Carmichael Lynch Relate

Winners will be announced at an awards ceremony following the In2 Innovation Summit in New York on Feb. 13, 2018. 

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