TitleThe Man On The Moon
Campaign #ManOnTheMoon
Advertiser John Lewis
Brand John Lewis

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
SoundtrackSubscribers Only
Chief Creative Officer ..n P...st Subscribers Only
3D Team A..m De....st Subscribers Only
Matte Painting Au....en Ro....ay Subscribers Only
Colorist J...s B....rd Subscribers Only
2D Team ..e T..g Subscribers Only
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2D Team G...t C...or Subscribers Only
3D Team Ch....os Pa.....os Subscribers Only
3D Team I..r G....in Subscribers Only
3D Team ..m H...s Subscribers Only
2D Lead Jo....an W....ey Subscribers Only
3D Team C...on M....ey Subscribers Only
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3D Team ..n P...os Subscribers Only
3D Team M..t Ka....gh Subscribers Only
Matte Painting J....ng ..e Subscribers Only
Matte Painting G...an C...do Subscribers Only
Smoke artist J...s P...t Subscribers Only
Production Team G...a Hu.....es Subscribers Only
3D Lead Artist M..e C....an Subscribers Only
Special Effects / VFX H...sh P...l Subscribers Only
Executive Creative Director R....rd B..m Subscribers Only
Agency Producer L...e Ge.....on Subscribers Only
Executive Creative Director ..n T....tt Subscribers Only
Copywriter M...s C...er Subscribers Only
Art Director S...ie K..x Subscribers Only
Interactive Creative Director T..l D....el Subscribers Only
Account Planner D...d G....ng Subscribers Only
Managing Director T...y E...v Subscribers Only
Business Director M....da H....ll Subscribers Only
Account Director Ca....ne G....on Subscribers Only
Assistant Agency Producer Br....ny Li.....ood Subscribers Only
Post Production ..e M..l Subscribers Only
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Director ..m G...ig Subscribers Only
Executive Producer ..m N..h Subscribers Only
Production Company Producer ..e Gr......dge Subscribers Only
Cinematography A...e Ch.....ff Subscribers Only
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Editor ..m L....ay Subscribers Only
Production Team G...ge R..d Subscribers Only

About adam&eveDDB

We are a creative communications agency made up of people from advertising, design, digital, media and social strategy. We have the hunger and energy of a start up with the resource and reach of a network. 

Latest News

Think! and AA Charitable Trust campaign against distracted driving

Driving along and your phone pings with a new text alert. Quick read of the message; maybe a one-word
reply; and your eyes are back on the road. No harm done…
Since 2011 the number of casualties* caused by drivers who are distracted by their mobile phone has
increased by a quarter (24%). In light of this, the AA Charitable Trust is raising awareness of the dangers of distracted driving with a new spot by adam&eveDDB to be shown in cinema and online.
The commercial highlights the underrated danger of texting whilst driving with a narrative that follows a couple leaving a nightclub: the woman, who is the designated driver for her intoxicated boyfriend, starts to
reply to a text as they start their journey. The boyfriend notices and suggests they swap places, in a move that makes a bold statement on the dangers of using a mobile phone whilst driving.
The spot is supported by the Department for Transport’s Think! campaign, who create road safety information and campaigns to reduce road deaths. The new ad coincides with new stricter penalties being introduced today (1 March) for those caught using hand-held phones whilst driving.
The ad was directed by James Rouse from Outsider. It launches online on 1st March and will be in cinema
from 3rd March.
Edmund King OBE, AA president, said: “There has been much rhetoric about making text driving as socially
unacceptable as drink driving. We have seen excellent drink drive campaigns over the decades that have
changed attitudes. We believe that adam&eveDDB brilliantly interpreted the brief and have come up with a
clever treatment that builds on the drink drive campaigns and makes text driving as socially unacceptable as drink driving.


* Statistical backing:
2011: Table RAS50007: Contributory factors: Casualties in reported accidents by severity: GB 2011 – “Driver using mobile phone”
= 571 (all accidents)
011-complete.pdf PAGE 85
2015: Table RAS50007: Casualties in reported accidents by contributory factor severity, Great Britain, 2015 – “Driver using
mobile phone” = 706 (all accidents)
b-2015.pdf PAGE 312 

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