TitlePrinces Trust site (2)
Campaign Princes's Trust website
Advertiser The Prince's Trust
Brand The Prince's Trust

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About Rufus Leonard

Our mission is to make a genuine di erence to everyone in the UK. We believe everyone deserves extraordinary experiences from the brands they use. Our clients touch the lives of millions of people in the UK and beyond. By enhancing their brand experiences we aim to signi cantly improve the lives of their customers. 

Latest News

Inspiring Film by Rufus Leonard Hopes to Convince the UK to stay in the EU

Rufus Leonard has joined the referendum debate by launching a film

that makes an unashamedly positive, emotional case for staying in

the European Union.

The film offers an inspiring vision of the EU as a strong, united,

forward-looking collection of member states with a common culture,

attitude and spirit.

Laurence Parkes, chief strategy officer at Rufus Leonard, said, “We

want to convince the people of Britain to remain in Europe. It

concerned us deeply that the Brexit campaign seemed to be winning

the debate. We wanted to do something to compete with media

dominance of the pro-leave agenda.”

Loughborough University research shows that, taking circulation

figures into account, the leave campaign has dominated 82% of

newspaper commentary.

Rufus Leonard’s film combines shots of familiar European landmarks,

including the Louvre and Tower Bridge, with pictures of European

citizens dancing, demonstrating, making music, and working

everywhere from heavy industry to hospitals.

The message reads, “In Europe, we share a common inheritance.

We’re united with no limit to our happiness, our prosperity and our

pride. To keep this dream alive there must be an act of faith… We

must act consciously. We will make it happen. Your time is now.

Thursday 23 rd . Are you in?”

Parkes added, “When we spoke to the under 35s in the agency, it was

clear that the negative, rational tone of the Remain campaign was not

resonating with them. At the same time, a poll by Opinium showed

that if just 10% more under 35s go out to vote, it could swing the

result in favour of Remain. So we decided to use our skills to create

an inspiring brand vision for the EU, concentrating on the positive

reasons for our continuing union.”

The emotional film was put together only after the agency had

undertaken some rational research. “We, as the directors of the

business, looked at all the evidence we could find,” Parkes said, “and

decided that it would be in our best interests to stay in the EU. Most

economic studies predict a negative effect on economic growth and

UK public finances. This will reduce clients’ spending and have a

knock-on effect for agency revenues.”

The agency believes that genetically, politically, philosophically and

linguistically the UK shares a great deal with its fellow EU member

states. The institution may not be perfect, but it is well-placed to help

us better face the challenges of the environment, poverty and peace,

and was founded on sound principles of respect, tolerance, justice,

solidarity and equality. 

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