TitleWHITENING
Agency
Campaign Tooth
Advertiser Apoteket Ab
Brand Pharmacy

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Business SectorSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Art Director J...im Bl....ll Subscribers Only
Production Company ..D Subscribers Only
Sound ..d P..e Subscribers Only
Editor P...r W...in Subscribers Only
Music O...r Fo.....röm Subscribers Only
Executive Producer T....se E....rg Subscribers Only
Photographer G...an Ha....rg Subscribers Only
Account Executive T....se Pe.....on Subscribers Only
Production Company Producer L..s No.....on Subscribers Only
Digital Producer A....as Jo.....on Subscribers Only
Agency Producer M...us K....ed Subscribers Only
Digital Producer H...na W..d Subscribers Only
Account Planner L..s F....rg Subscribers Only
Account Manager L..a B...ik Subscribers Only
Account Director L..f S...e Subscribers Only
Account Supervisor E...ie E...ie Subscribers Only
Account Supervisor L..a E...er Subscribers Only
Set Designer P...r Be.....and Subscribers Only
Post Production C....ey Subscribers Only

About Forsman & Bodenfors

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Herbal Essences / Changes

A survey done by Herbal Essences shows that 87% of American women say they made a significant change to their appearance after a life event.

In this short documentary four real women tell their stories of change. What initiated the change, what they did and what life was like after.

The score is a cover of David Bowie’s Changes performed by Jazmin – who is also featured in the film. Bowie was always challenging and reinventing his own identity. The title of his song became a natural choice for naming this campaign.

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