Campaign Fast Lighting Charcoal
Advertiser The Clorox Company
Brand Kingsford Charcoal

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Anchored in the strong belief that brands –like people- have soul, we search for that intangible fiber that touches the lives of consumers creating relevant and unique business building communication ideas that bond them with brands as Soulmates. 

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Alma Is Ad Age's 2017 Multicultural Agency of the Year

Hispanic shop won digital-only business from JC Penney and Netflix, and promoted "Narcos" series with Spanish lessons from drug dealers.

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