The marketing landscape is constantly changing and hard to navigate. Guided by our 6 principles (see below) we optimise the entire buying ecosystem – working as business partners with our clients to help them make the right choices.
The solutions we provide are "where digital and direct interconnect" . We use creativity, data and technology to deliver exceptional, multi-channel, customer experiences that lead to a step-change in business performance.
Solving problems starts with the data. Data informs our every action, and hones the effectiveness of the work.
In addition to the analysis of explicit and implicit data, joining up data pots is crucial for delivering a good customer experience across the purchase ecosystem. With access to data no longer an issue (with APIs etc), bringing it together meaningfully in a connected architecture becomes key. Connected data drives 'machine insight' - learning that is automatic, behaviourally driven and instantly actionable.
Connected Content Framework
We've developed a Purchase Ecosystem model to reflect the way people buy today. Inspired by Google's ZMOT, McKinsey's Purchase Loop, and our experience - the model helps us maximise the effectiveness of our content & communications. The model provides a framework for the role of both inbound and outbound communications, and it looks a bit like a snail.
Our range of services covers the entire ecosystem; from advertising, CRM and PR, to technology integration projects, PPC, SEO and user-friendly website design.
We believe in the power of ideas. We believe that creativity works. And we don't believe that 'brand' and 'response' communications are opposites; but rather that each nurtures the other.
Brand Action™ is where the art meets the science, where the ability to think creatively and with insight merges with data, technology and technique, to give the best of both worlds. Brand Action™ is having your cake and eating it.
Technology inspiring ideas inspiring technology. Technology can inspire a new direction for creativity. Likewise, creativity can spur advances or a pivot in technological development, or find new uses for existing tech. Brands must never stop thinking about how the creative, human and meaningful application of technology can provide motivating rational and emotional evidence to enhance conversion.
A Culture of Sharing
Ideas can come from anywhere, so we encourage creativity across the agency, often briefing everyone when solving big problems. Creative technology briefings keep us up to date, and keep interesting ideas flowing to our clients.
We invest in our people, and recently won Gold accreditation in the IPA's CPD programme for the 2nd year in a row. We like to give back to the industry and nurture the next generation of talent, with work experience opportunities and paid internships throughout the year.
Results & ROI Focus
We align our objectives with those of our clients - finding success together, and celebrating when they do. Restless to make our work even better, we're constantly monitoring the numbers and looking for improvement in ROI or other KPIs. We focus on awards that recognise effectiveness, and are thrilled to have recently won a Silver IPA Effectiveness Award. Payment by results is not only offered, but actively sought.
MBA is heavily involved with the #IPASocialWorks finding that elusive social ROI measurement.
Beyond the headlines: key agency takeaways from Mobile World Congress
MWC is poised to keep getting bigger every year as mobile truly comes to own digital, writes the chief executive of MBA.