Delivering a great customer experience requires an integrated technical architecture (to pull all the data pots together and enable automation) and doing smart analysis on the accumulated knowledge. Using our Decision Lens approach, we concentrate on delivering the perfect "what's next" for the customer rather than being a slave to rigidly defined customer journeys. By incorporating AI into a real-time marketing automation environment, we can create individually personalised moments at scale.
Connected Content Framework
We've developed a Purchase Ecosystem model to reflect the way people buy today. Inspired by Google's ZMOT, McKinsey's Purchase Loop, and our experience - the model helps us maximise the effectiveness of our content & communications. The model provides a framework for the role of both inbound and outbound communications, and it looks a bit like a snail.
Our range of services covers the entire ecosystem; from advertising, CRM and PR, to technology integration projects, PPC, SEO and user-friendly website design.
We believe in the power of ideas. We believe that creativity works. And we don't believe that 'brand' and 'response' communications are opposites; but rather that each nurtures the other.
Brand Action™ is where the art meets the science, where the ability to think creatively and with insight merges with data, technology and technique, to give the best of both worlds. Brand Action™ is having your cake and eating it.
Technology inspiring ideas inspiring technology. Technology can inspire a new direction for creativity. Likewise, creativity can spur advances or a pivot in technological development, or find new uses for existing tech. Brands must never stop thinking about how the creative, human and meaningful application of technology can provide motivating rational and emotional evidence to enhance conversion.
A Culture of Sharing
Ideas can come from anywhere, so we encourage creativity across the agency, often briefing everyone when solving big problems. Creative technology briefings keep us up to date, and keep interesting ideas flowing to our clients.
We invest in our people, and have won IPA CPD Platinum accreditation 2 years running now, having won Gold 5 years running. We like to give back to the industry and nurture the next generation of talent, with work experience opportunities and paid internships throughout the year.
Results & ROI Focus
We align our objectives with those of our clients - finding success together, and celebrating when they do. Restless to make our work even better, we're constantly monitoring the numbers and looking for improvement in ROI or other KPIs. We focus on awards that recognise effectiveness, and are thrilled to have recently won a Silver IPA Effectiveness Award. Payment by results is not only offered, but actively sought.
MBA is heavily involved with the #IPASocialWorks finding that elusive social ROI measurement.
MBA has an open culture defined by collaboration and nurturing talent. We share ideas and keep in the loop with each other as an agency via the online forum Slack, weekly Assemblies and monthly Creative Tech seminars. The MBA Academy offers paid internships and creative placements throughout the year, and we were awarded Gold for Continuous Professional Development by the IPA. Proud to be included in ‘The Best Companies To Work For’ report 2014, the creation of #MBAGoodTimes has also somehow led to there being an official agency burger league table.
We take an active role in industry thought leadership, and our team regularly contribute opinion pieces and essays to both trade and national media. As Chair of the #IPASocialWorks cross-industry initiative we are seeking to define best practice in social media measurement. Part of the UK Trade & Investment High Value Opportunities programme, we also play a key role in flying the flag for British creativity abroad, as well as at home in the UK.
MBA Appointed to Launch New Photo Sharing Platform Scripin
Work will cover all digital and direct channels to drive on-event usage of the platform
MBA has been appointed to launch the new photo events platform Scripin, which allows collaborative photo and video co-creation and streaming at public and private events. Specifically developed for venue owners, event organisers, brand owners and rights holders to help further enhance their audience engagement and amplify the on-event experience.
MBA won the business after a competitive pitch against undisclosed agencies and their work will cover all digital and direct channels to drive on-event usage of the platform.
Scripin enables users to upload photos and videos to a private ‘invited’ Scrip album that has been specifically created for an event, such as gigs, weddings, conferences, award ceremonies and sports events and more.
Stephen Rogers, Director of Ruud Enterprise Ltd - which owns Scripin,said: “This is a brand new and very exciting opportunity and we think the MBA team and their experience will be vital in helping Scripin become the new platform that the events sector can’t live without.”
Stephen Maher, CEO of MBA, said: "MBA are thrilled to be working with such an exciting new and value enhancing platform with co-creation and collaboration at its heart - ready to transform an event near you!"