TitleSurvival Billboard
BriefTo mark the launch of the new Tomb Raider video game, eight contestants took part in a 24-hour endurance test on a “live” billboard. The public followed the competition in real time and suggested challenges. The competitors (selected from thousands who applied online) were subjected to snow, freezing rain and intense heat. The event became a phenomenon as news channels picked up on it and viewers voted for their favourites. The survivor won an adventurous Tomb Raider themed trip.
Campaign Survival of the Grittiest
Advertiser Microsoft
Brand Xbox

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Billboard
Agency Production C...t Subscribers Only
Executive Creative Director ..b D...al Subscribers Only
Executive Creative Director La....ce Th....on Subscribers Only
Creative Director J...e M...z Subscribers Only
Art Director J...e M...z Subscribers Only
Creative Director S...iv M...ry Subscribers Only
Copywriter S...iv M...ry Subscribers Only
Creative Team J...b B....al Subscribers Only
Art Director J...b B....al Subscribers Only
Creative Team ..m N....on Subscribers Only
Copywriter ..m N....on Subscribers Only
Agency Producer L..s Ne....be Subscribers Only
Production Company Mo....um Wo.....de Subscribers Only
Production Company ..M Subscribers Only
Media Rep. E....an Subscribers Only

Related Ads

Job Board
Senior Designer Beautonomy
London, United Kingdom

Latest Ads