TitleSurvival Billboard
Agency
Campaign Survival of the Grittiest
Advertiser Microsoft
Brand Xbox

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
ProblemSubscribers Only
Media Type Billboard
Length
Agency Production C...t Subscribers Only
Executive Creative Director ..b D...al Subscribers Only
Executive Creative Director La....ce Th....on Subscribers Only
Creative Director J...e M...z Subscribers Only
Art Director J...e M...z Subscribers Only
Creative Director S...iv M...ry Subscribers Only
Copywriter S...iv M...ry Subscribers Only
Creative Team J...b B....al Subscribers Only
Art Director J...b B....al Subscribers Only
Creative Team ..m N....on Subscribers Only
Copywriter ..m N....on Subscribers Only
Agency Producer L..s Ne....be Subscribers Only
Production Company Mo....um Wo.....de Subscribers Only
Production Company ..M Subscribers Only
Media Rep. E....an Subscribers Only

About McCann London

Latest News

IN PURSUIT OF GREATNESS: A YEAR IN THE MAKING

The All England Club (AELTC) is launching a global campaign ahead of Wimbledon as it looks to grow its brand beyond traditional audiences and into Asia.
The ‘In Pursuit of Greatness’ campaign will launched across digital and social media before hitting cinemas with 60-second films showing throughout the UK. The AELTC has said it will focus particularly on Facebook, YouTube and Snapchat in an effort to target the younger demographic.

It will also span out of home with ads at tube and railways stations local to the event. The BBC is expected to show the content as part of its build up coverage to the tournament, which starts on 3 July.

Created by McCann Erickson London, the campaign was given a soft launch at last year’s event, however it will now extend to the US, Europe and Asia as part of the AELTC’s plans to champion the Wimbledon brand as a truly unique grand slam. 

Latest Ads