TitleLook Who’s Driving feat. 4-year-old Sophie
BriefDriving the robust Volvo FMX truck is child’s play. To prove it, the company let a four-year-old girl, Sophie Brown, drive one by remote control across an obstacle course. After a shaky start, things get worse as Sophie goes off course, rolls the truck and smashes it through a concrete hut. But the truck makes it to the end and Sophie even gets it to do a donut. The FMX is Volvo’s toughest truck yet. Now with Automatic Traction Control.
Agency
Campaign Live Test Series
Advertiser Volvo
Brand Volvo Trucks

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
Sound Design Company
Copywriter D....as R..d Subscribers Only
Account Director C...a P....ow Subscribers Only
Director C....es Br....nd Subscribers Only
Executive Producer E..k T...ll Subscribers Only
Production Company Producer S...ie T..m Ch......sen Subscribers Only
Production Company ..w L..d Subscribers Only
Post Production S...s Subscribers Only
Editor N....as La......ere Subscribers Only
Media Agency B..n Subscribers Only
Account Manager B...ta Ma....rg Subscribers Only
Account Director O..e Vi....in Subscribers Only
Account Manager A...li Kj.....der Subscribers Only
Art Director A...rs E...nd Subscribers Only
Art Director ..m C...er Subscribers Only
Art Director S...ia Li....lm Subscribers Only
Copywriter B...n En....om Subscribers Only
Designer J...y W..s Subscribers Only
Production Company Producer P...r Ga....no Subscribers Only
Photographer R...n A..n O...on Subscribers Only
Production Company Producer Al.....er B....er Subscribers Only
Director ..o B...e Subscribers Only

About Forsman & Bodenfors

Latest News

Åhléns / Do it dad!

For this year’s Father’s Day, Åhléns put the spotlight on one small but growing group of parenting enthusiasts: dads on paternal leave. Only 15 % of Swedish parents split their paid parental leave equally, something Åhléns sees clearly when looking at its own customers. A lot of moms pushing strollers, very few dads.

During the whole week leading up to Father’s Day, Åhléns presented curated offers and special events throughout the department store and online. We also met with three dads sharing their different experiences and perspectives, from conservative gender traditions to corporate culture.

Latest Ads