TitleConfetti
Agency
Campaign Witness Greatness
Advertiser CBS
Brand Grammy Awards

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Editorial Company
Executive Creative Director F...io C...a Subscribers Only
2D/Design Z..h C...es Subscribers Only
Producer A..x Ja....on Subscribers Only
VFX & Postproduction Company T...er Subscribers Only
Flame Artist Fe....co S....ne Subscribers Only
Composition N..k H...el Subscribers Only
Composition D...el R...ho Subscribers Only
Computer Graphics K...n G...en Subscribers Only
Flame Assist B....on H...en Subscribers Only
2D/Design M....el L...y Subscribers Only
Telecine Company N....ic Subscribers Only
2D/Design J...e M..n Subscribers Only
Producer S..n Su....an Subscribers Only
Audio Post Company B...on S...et S....os Subscribers Only
Sound Engineer M..e Fr....in Subscribers Only
Assistant Engineer A...n Co.....hio Subscribers Only
Executive Producer E..n R...ly Subscribers Only
Music Company / Composer B...on S...et S....os Subscribers Only
Music Composer A...ew Fe......ein Subscribers Only
Music Composer J..n ..u Subscribers Only
Colorist Ma....ll P...te Subscribers Only
Assistant A...n C...ro Subscribers Only
Creative Director J...n K...ey Subscribers Only
Director of Business Affairs L...a D....on Subscribers Only
Creative Director M...y C...e Subscribers Only
Art Director St.....ie J....on Subscribers Only
Copywriter P...a H...el Subscribers Only
Account Director P...la L...d Subscribers Only
Account Executive A...ey P...t Subscribers Only
Director of Production B...n O'....ke Subscribers Only
Executive Producer A....hu .e Subscribers Only
Producer M...h Kawa..........tcher Subscribers Only
Executive Business Affairs Manager L..a L...an Subscribers Only
Assistant G..g Be....ia Subscribers Only
Director J...h H..l Subscribers Only
Director K...n ..u Subscribers Only
Managing Partner D...an S....ns Subscribers Only
Executive Producer N...le V...am Subscribers Only
Editor P..l Ma....ez Subscribers Only
Editor S..n La....ge Subscribers Only
Sr Post Producer K....en Th.....bb Subscribers Only
Assistant P..e D'....ea Subscribers Only
Head of Production L...ie D....lo Subscribers Only

About TBWA\CHIAT\DAY LOS ANGELES

BE MORE HUMAN

Being more human is a promise to ourselves as a company as well as a contract we enter into with the brands we love to work with. It is a promise that we will all walk in open minded, curious, challenging and above all else caring. Caring about the work we create and the people we create it with. And the Dog you ask. Well let’s just say making great work is like trying to find a buried bone. You have no option but to keep digging until you find it!

FIND YOUR SOUL

At TBWA\CHIAT\DAY, we have always strived to make work that connects deeply with people through an understanding of brand and why they exist. To do this we have always believed that one must unlock the soul of a brand and in turn its humanity. Lee Cloe always talked about finding the emotional center of a brand. Once you are clear about the soul, you can take a brand to many different places. IF you don’t have a soul, then you’re just making random work. Given our world of expanding platforms and channels, and the multiple places where brand activity can exist, a strong brand soul allows you to unite work that won’t look the same, or even use the same creative vehicle, because it always comes back to the same truth about the brand.

BE AFRAID TO SUCCEED

We have always believed that we must do the things we think we cannot do. In today’s converged world, we must experiment continuously and embrace the risk that it will succeed and not fear the possibility that it will be wrong. In order to succeed there must be some nervousness – even fear – about what we’re trying to do. If we’re not feeling a little bit nervous about the ideas we’re taking to our clients, then they’re probably not brave enough. We’re all in the business of managing fear. We’re managing our own fear every day and we’re also helping our clients to have the confidence to trust that what we’re making will have the right impact in the world. 

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