TitlePriceless Surprises with Mark Ronson
Agency
Campaign Priceless Surprises
Advertiser MasterCard International
Brand Mastercard

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
Media Planning and Buying
Grade
Chief Creative Officer ..b D...al Subscribers Only
Head of Production S...io L...z Subscribers Only
Digital Social and Sponsorship ..G G...p Subscribers Only
Sound Mix ..m S...on Subscribers Only
Editor P..l C...ay Subscribers Only
Editor ..x D...ey Subscribers Only
Sound Recordist A...k K...r Subscribers Only
Director of Photography (DOP) B...dt W...e Subscribers Only
Line Producer ..n Gr.....re Subscribers Only
Producer Z..a B....ur Subscribers Only
Director B...e Cl....ge Subscribers Only
Chief Creative Officer La....ce T....on Subscribers Only
Production Company C...t L...on Subscribers Only
Project Manager M..z F...no Subscribers Only
Planning Partner K...n C..m Subscribers Only
Account Manager L...en B....ra Subscribers Only
Business Lead O...er M...an Subscribers Only
Managing Partner ..m B....ll Subscribers Only
Creative Team S...n H...on Subscribers Only
Creative Team M..t Cr....ee Subscribers Only
Creative Team Jea......ent .y Subscribers Only
Creative Director S...n H...on Subscribers Only
Creative Director M..t Cr....ee Subscribers Only
PR K...r Subscribers Only

About McCann London

Latest News

IN PURSUIT OF GREATNESS: A YEAR IN THE MAKING

The All England Club (AELTC) is launching a global campaign ahead of Wimbledon as it looks to grow its brand beyond traditional audiences and into Asia.
The ‘In Pursuit of Greatness’ campaign will launched across digital and social media before hitting cinemas with 60-second films showing throughout the UK. The AELTC has said it will focus particularly on Facebook, YouTube and Snapchat in an effort to target the younger demographic.

It will also span out of home with ads at tube and railways stations local to the event. The BBC is expected to show the content as part of its build up coverage to the tournament, which starts on 3 July.

Created by McCann Erickson London, the campaign was given a soft launch at last year’s event, however it will now extend to the US, Europe and Asia as part of the AELTC’s plans to champion the Wimbledon brand as a truly unique grand slam. 

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