TitleJamaisCelibAVelib_2
Agency
Campaign Jamais Célib en Vélib'
Advertiser Mairie de Paris et JCDecaux
Brand Vélib'

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
PhilosophySubscribers Only
Media Type Digital
Account Manager P....ne L..é Subscribers Only

About MNSTR

Our vision

To inspire brands to realize the most engaging, innovative and efficient strategies today, so that their business thrives tomorrow.

Our advantage

Turn business & brand objectives into creative activations.

MNSTR and its founders have witnessed the recent evolution of advertising and has integrated the three driving forces of consumers, business and technology.

Our ultimate goal? To design brand platforms and activations that strike the perfect balance between user engagement, creative technology and business objectives.

Our opportunity

To be independent and media-neutral.

We are responsible for our own growth, and as an independent agency we can be as flexible as our audience is - constrained by no ties to channels or ownership.
Ultimately connecting consumer & business insights with technological & cultural opportunities that might take our ideas on TV, online, in store, mobile or social.

Our drive

Help your business today to continue to thrive tomorrow.

Standing at a turning point where digital is no longer just another communication outlet,
we inspire brands to identify technology that can help them stay on top of their game.

We help them single out the stepping stones to a thriving future for their business and their people whether it’s an evolution in the company’s organization or a whole new product or service.

Changes that in turn can lead to an evolution of the business model.

Latest News

Desperados launches its first limited edition bottle which blends street art and augmented design in an unparalleled experienc

For nearly 20 years, Desperados has collaborated with/joined forces with Parisian urban art collective the « 9ème Concept » to create collector labels for its bottles. Over the years, the beer brand, which launched in France in 1995, has forged a long-standing relationship with the collective, unusually long in the marketing world, leading to a strong, authentic bond with the street art community in general.

Desperados doesn’t do things like everyone else, a unique name, vividly colored silkscreen-printed bottles and an extraordinary recipe. Which is why they initially sought out the street art collective. The 15, or so, artists in the collective and the brand share certain essential core values - a taste for innovation and singularity. Since 1998, in all, the collaboration between the 9ème Concept and Desperados has resulted in 73 uniquely designed bottles. Every year, the collective’s brief is the same – change, innovate, surprise, astonish, innovate. Other than these instructions, which are music to any artist’s ears, the designer has complete creative license. This year, the brand, its agency MNSTR, and member artist Matthieu Dagorn have turned the label into a multi-dimensional work of art, with augmented reality.

The augmented edition: the iconic bottle invites consumers to an unprecedented experience

Matthieu Dagorn, street artist, sculptor, member of the 9ème Concept, who, like his predecessors, was given ‘carte blanche’ by the brand, used his creative background and imagination to take this year’s bottle to a whole new level. Part street art, part digital, the 2017 version of the bottle is a unique multi-dimensional experience.

To accompany the launch of the new edition, agency MNSTR, helped organize a special exhibit. Dagorn, equipped with paper and Google Tilt Brush technology, projected his creative universe onto the walls of a 36m² cube, which he built specifically for the project. In two weeks, he created a physical representation of the label - an enormous paper statue, which comes alive with Google technology. The augmented reality allows visitors the opportunity to step in to and explore the label’s design.  

Consumers can also live the experience via the 2017 limited edition bottles and the DESPERADOS AUGMENTED EDITION application.

Available on IOS and Android, the application allows you to scan the label and explore the work :

 

-       3D animation wherein the shapes and curves extend out of the label itself, giving it depth

-       360° visit of the artist’s workshop: transported directly into Matthieu Dagorn’s workshop, users can navigate the room in 360°

-       navigation inside the work itself to see how the Tilt Brush technology is used to explore every detail

-       a behind-the-scene look at the scultpure’s creation

 

A fusion of reality and digital, the label will be featured on the bottle until October 2017.

 

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