TitleGirl Emojis
BriefWith its #likeagirl campaign, Always is on a mission to inspire young women. In the latest chapter, it took on the fact that the emojis we use to add spice to our texts feature surprisingly few women. As one interviewee points out, there are no professional girl emojis, “unless you count being a bride a profession”. Girls suggested new emojis, like girls lifting weights, a female lawyer, or a female detective – and the brand responded with emoji designs in real time. Finally, Google announced that it would create new emojis featuring professional women. Once again, Always had rewritten the rules.
Campaign Rewrite the Rules
Advertiser Procter & Gamble
Brand Always

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Date of First Broadcast/Publication Subscribers Only
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