TitleDelivery
BriefA father is strolling the streets of Philadelphia with his family when he spots a slab of meat hanging outside a delivery truck. It reminds him of a famous scene from the film Rocky – he even has the theme tune on his phone – so he prepares to give it a punch. “After this you’ll look at your dad in a whole new light,” he tells his kids. His wife says sarcastically: “I’m sure they will.” Dad hits the meat – and breaks his hand on the frozen carcass. Ouch! Lucky he’s insured by United Healthcare.
Agency
Campaign Ways In
Advertiser UnitedHealthcare
Brand UnitedHealthcare

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length

About Leo Burnett Chicago

Latest News

The Creative Essentials of Richard Goldsmith, Director, Digital and Content Strategy

How a Willie Nelson doll, among other objects, has become essential to his everyday creativity

Latest Ads