BriefA father is strolling the streets of Philadelphia with his family when he spots a slab of meat hanging outside a delivery truck. It reminds him of a famous scene from the film Rocky – he even has the theme tune on his phone – so he prepares to give it a punch. “After this you’ll look at your dad in a whole new light,” he tells his kids. His wife says sarcastically: “I’m sure they will.” Dad hits the meat – and breaks his hand on the frozen carcass. Ouch! Lucky he’s insured by United Healthcare.
Campaign Ways In
Advertiser UnitedHealthcare
Brand UnitedHealthcare

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Date of First Broadcast/Publication Subscribers Only
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Media Type Television

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