TitleDon't Label
BriefA taxi glides through the city streets. The driver is thinking – and his thoughts aren’t pleasant. “Faggots: is there anything they won’t do to get noticed?” he asks. “And our late night Muslims with their shops on every street corner of the city…Everything has changed, now that all the immigrants are here.” But then the film rewinds and key words are replaced: “faggots” with “boys”, “Muslims” with “grocers” and “immigrants” with “families”. A single word can change negative perceptions into unprejudiced ones. Don’t label.
Agency
Campaign Don't Label
Advertiser Fair Welcome
Brand Fair Welcome

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Cinema
Length
More InformationSubscribers Only
Creative Director K....th Ka.....nn Subscribers Only
Copywriter K....th Ka.....nn Subscribers Only
Copywriter S..e Sv....rg So....en Subscribers Only
Director S..e Sv....rg So....en Subscribers Only
Producer Ch.....an Ju.....en Subscribers Only

Related Ads

Latest Ads