Kit Kat - "Kit Mail Hologram"

J. Walter Thompson Tokyo

J. Walter Thompson Tokyo Tokyo, Japan

10459

Recently, some campaigns have used small prisms to create digital holograph with the smartphones. or or more recently But Mercedes-Benz has set up a higher size installation with a billboard and a prism For the first time, thanks to the hologram, the functionality of the Mercedes-Benz Blind Spot Assist feature is demonstrated to pedestrians walking past the CLPs as a 360° experience. In this way, the advertising impact of the CLPs is expanded to all four sides, with hologram technology transforming a simple CLP into a digital installation. Convincing and impacting media innovation
Title	Kit Mail Hologram
Agency	J. Walter Thompson Tokyo
Campaign	Kit Mail Hologram
Advertiser	Nestlé
Brand	Kit Kat
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Direct Marketing
Length	120 seconds