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From Anomaly's inception, we realized intuitively that, in order to succeed, we needed to create an entity that was, literally, an "Anomaly" – something that deviates from the norm or from expectations.
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In the last 13 years, we have learned that change is the norm and the more change we endure, the more complex the dominant business context becomes. We are a company designed specifically for this new world, built on strong values and clear principles, thriving on and enjoying a distinct competitive advantage.
Together we CAN do something about cancer, says new World Cancer Day campaign created by Anomaly
Four leading UK cancer charities join forces for the first time under World Cancer Day banner
• Cross channel campaign runs for two weeks
• Link to launch video https://www.youtube.com/watch?v=fgVubu7S1TY
London, 21st February: Today, a nationwide, cross channel campaign for World Cancer Day, created by
Anomaly, kicks off with a 30 second video for TV.
The video begins with the word ‘CANCER’ moving slowly towards the viewer. In the background we hear
audio from people affected by the disease, expressing feelings of isolation. As the voices reach fever pitch, a
clenched fist wearing a World Cancer Day Unity BandTM appears on screen, turning the word 'cancer' into
CAN. The video finishes with the message ‘Together we CAN do something about cancer’.
This simple but powerful visual and messaging is replicated throughout the campaign creative, which will run
across television, radio, out of home, digital display, print, social media and national and regional PR.
The ‘Together we can’ message has a further meaning: it is the first time that charities in the UK have
collaborated in aid of World Cancer Day. This year d, known individually for changing the lives of millions of
people every year affected by cancer, are all joining forces to make a bigger difference.
Supporters will be encouraged to get a Unity Band, available from each charity in their own colours, for a
suggested donation of £2. All money raised through the sale of the Unity Bands will go towards the vital
research projects and support services of each charity.
Anomaly Executive Creative Director and Partner, Oli Beale says:
‘This is a simple message told in a simple way. We can do something very simple about cancer. We can all
pick up a Unity Band and wear it on World Cancer Day.’
Anthony Newman, director or brand, marketing and communications at Cancer Research UK said:
“The campaign we have created alongside Anomaly for World Cancer Day is simple yet powerful. It shows
strength in unity, and reminds us that if we all join together we can make a bigger difference. We hope
anyone who sees the campaign will be inspired to support us and our partners as we unite the nation and
show that together, we CAN do something about cancer.”
The campaign runs for two weeks and culminates on World Cancer Day itself, 4 February 2016.
To watch the 30 second TVC, follow this link https://www.youtube.com/watch?v=fgVubu7S1TY
To download a selection of the campaign creative, follow this link http://we.tl/FdXLAW3i8a
For further information about World Cancer Day 2016, visit www.worldcancerday.co.uk