TitleUncrushable
BriefM.J. Bale wanted to the world to know that its tough but smart suits can withstand the wear and tear of business travel. So the brand hired an Australian model and sent him on the ultimate road test, while fans followed him on Facebook and Instagram. First he was dressed in Sydney for a photo shoot in London. Then, wearing one suit and deprived of sleep and hotels, he travelled for five days, crossed nine countries and relied on ten different modes of transport – all to show that while you can crush the man, you can’t crush the suit.
Agency
Campaign Unsuitable Journey
Advertiser M.J.Bale
Brand M.J. Bale

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Web Film
Length
Executive Creative Director W...ey H...s Subscribers Only
Executive Creative Director G..y Mc.....ie Subscribers Only
Digital Creative Director R..s T...er Subscribers Only
Creative Director C...g B...ks Subscribers Only
Chief Executive Officer (CEO) P..l Br....ry Subscribers Only
Designer C...s M...on Subscribers Only
Head of Production Jo....an P....er Subscribers Only
PR Agency E...en Subscribers Only
Account Director F...a Mi....en Subscribers Only
Account Manager J..e Ba.....er Subscribers Only
Photographer J..e T...ey Subscribers Only
Sound Production F....ry S....os Subscribers Only

Related Ads

Latest Ads