Infiniti cuts through March Madness noise with film series featuring basketball teams of cancer survivors
Infiniti is attempting to cut through the madness of March Madness with an eight-part mini documentary series that features two basketball teams of cancer survivors who will face off on Final Four Friday next week.
Created by CP+B Boulder, the series follows the players as they prep for the game and share their personal stories. The game will be played on April 1 at NRG Stadium in Houston and will be broadcasted on CBS during the NCAA semifinals, according to CP+B.
To raise money for the charity Coaches vs. Cancer, Infiniti is encouraging basketball fans to fill out charitable brackets. For each round of March Madness, every winning pick chosen will generate a donation for the charity. Infiniti has already donated $363,000 and will donate up to $700,000 total.
So far, four of the eight videos have been rolled out. Check out the intro film above and the others below.