TitleMan on the Moon Case Study
BriefThrough her family’s powerful telescope, a little girl spies a real man on the moon. He looks lonely. She does everything she can to reassure him, including throwing paper planes and firing letters attached to arrows. Nothing works. Until, at a Christmas party, she gets an idea. Cut to the man on the moon, who receives a Christmas parcel attached to balloons. Inside is a magical telescope, through which he can see his new friend. Show someone they’re loved this Christmas, says department store John Lewis.
Agency
Campaign #ManOnTheMoon
Advertiser John Lewis
Brand John Lewis

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Business SectorSubscribers Only
Media Type Integrated Media/360 Activation
Length
Animation/3D
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Production Company Producer
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adam&eveDDB wins APG Agency of the Year

adam&eveDDB took home the coveted Stephen King Strategy Agency of the Year award last night at the APG’s Creative Strategy Awards 2017, held at London’s St Pancras Renaissance Hotel.
The creative agency also scooped Gold for its John Lewis Christmas campaign, which was planned by Martin Beverley, David Golding, Les Binet and David Bratt; work which APG said has successfully positioned the retail behemoth as ‘the home of thoughtful gifting’.
It also picked up a Silver trophy for work for John Lewis Insurance which was planned by Tom Sussman. The retailer wanted to increase sales of its insurance products, without damaging its core brand. APG said that adam&eveDDB’s approach ‘found a powerful emotional and media insight which disrupted the conventions of insurance category, touched the nation’s hearts and in the process transformed sales’.
The theme for APG’s 2017 awards was ‘Transformational Thinking’. The event has been set up to recognise work which is the product of great planning and strategy. The judges were looking for campaigns which had a transformational effect and could be described as brave, entrepreneurial, influential, inspiring and incisive. “These winning cases show not only how transformational brilliant strategy can be, but why it's at the heart of breakthrough creativity,” they said.​
​Jessica Lovell and Martin Beverley, Executive Strategy Directors at adam&eveDDB commented: “We are absolutely delighted to have won the APG Stephen King Strategy Agency of the Year. It takes a full team to create great work, and this is a brilliant recognition of all of the dedication, creativity and smart thinking that fuels the work we produce.”
Planner Min-Hyung also got a commendation for her young strategist essay. 

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