Recently, some campaigns have used small prisms to create digital holograph with the smartphones.

or

 

or more recently

But Mercedes-Benz has set up a higher size installation with a billboard and a prism

For the first time, thanks to the hologram, the functionality of the Mercedes-Benz Blind Spot Assist feature is demonstrated to pedestrians walking past the CLPs as a 360° experience. In this way, the advertising impact of the CLPs is expanded to all four sides, with hologram technology transforming a simple CLP into a digital installation.

Convincing and impacting media innovation

TitleHoloquarium
Agency
Campaign Holoquarium
Advertiser Zoo Frankfurt
Brand Zoo Frankfurt

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