Recently, some campaigns have used small prisms to create digital holograph with the smartphones. or
or more recently But Mercedes-Benz has set up a higher size installation with a billboard and a prism For the first time, thanks to the hologram, the functionality of the Mercedes-Benz Blind Spot Assist feature is demonstrated to pedestrians walking past the CLPs as a 360° experience. In this way, the advertising impact of the CLPs is expanded to all four sides, with hologram technology transforming a simple CLP into a digital installation. Convincing and impacting media innovation |
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Title | Holoquarium |
Agency | Leo Burnett Germany |
Campaign | Holoquarium |
Advertiser | Zoo Frankfurt |
Brand | Zoo Frankfurt |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Case Study |
Length | |
Chief Creative Officer | A....as P...i Subscribers Only |
Art Director | H..o M...a Subscribers Only |
Creative Director | Ha......rgen K�....rer Subscribers Only |
Copywriter | Ha......rgen K�....rer Subscribers Only |
Designer | M....el F...r Subscribers Only |
Creative technologist | V...or Ki.....kij Subscribers Only |