TitleBecoming Beckham
BriefIn this amusing film for H&M, charismatic brand spokesman David Beckham is dismayed when he learns that Kevin Hart – who could hardly look less like him – is to play him in a film. Not only that, but the actor is going to shadow Beckham for a few days to research the role. At first things go badly as Kevin mimics his speech, joins him at the gym, crashes his ad shoots and “borrows” his car. But in the end the duo begin a sort of bromance and part on good terms. Wearing H&M won’t allow you to “bend it like Beckham”, but at least you can adopt some of his style.
Agency
Campaign Becoming Beckham
Advertiser H&M
Brand H&M

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About adam&eveDDB

We are a creative communications agency made up of people from advertising, design, digital, media and social strategy. We have the hunger and energy of a start up with the resource and reach of a network. 

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adam&eveDDB named Agency of the Year at 2017 Eurobest Awards

adam&eveDDB has been named Agency of the Year at the 2017 Eurobest Awards, as well as picking up two Grands Prix for its John Lewis work and no less than 14 other awards at the prestigious event.

One of the Grands Prix was the coveted Creative Effectiveness title, which is only open to work that has been shortlisted for Eurobest Awards in 2014, 2015 or 2016. It was awarded to adam&eveDDB for its ‘Man on the Moon’ work for John Lewis, which ran during Christmas 2015.

The other Grand Prix was awarded in the Film category for ‘Buster the Boxer’, which was John Lewis’s last Christmas campaign.

Richard Brim, Chief Creative Officer at adam&eveDDB, said: ‘We are stupidly proud of this honour. It is testament to the hard work that everyone at the agency puts in, day in, day out.’

The agency picked up the awards at the ceremony which was held in the Bloomsbury Ballroom at Victoria House on 30 November. The news comes just days after Campaign magazine bestowed its own Agency of the Year accolade on adam&eveDDB.

Other awards bestowed on the agency included two trophies for creative effectiveness for ‘Tiny Dancer’ and ‘Man on the Moon’ for John Lewis, as well as further gold, silver and bronze awards for the same client, in the integrated campaign, animation and direction categories; a silver award for its work for charity, CALM; two silver and two bronze awards for the agency’s work for high-street fashion giant H&M, for direction, use of music, and production design respectively; and four further bronze awards for its clients VW, Waitrose, the AA and Skittles, for work in the food, automotive, visual effects and script categories. 

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